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3 Reasons we (still) love RL

February 15, 2023

Ralph Lauren (RL) is approaching multi-year highs.

Here are 3 reasons we continue to stay bullish on this luxury name:

High-End Apparel is holding on strong

Ralph Lauren (RL)’s September 2023 announcement of its bold step into “True Luxury” could not have come at a better time.

LikeFolio consumer trend data reveals that the high-end apparel market is booming, currently sitting at all-time highs…. a trend we predicted nearly a year ago.

Ralph Lauren has the happiest customers around

Three out of four consumers now consider RL a luxury brand, and it ranks highest in consideration for young consumers over peers like Calvin Klein, Tommy Hilfiger, Lacoste, Burberry (BBRYF), and Gucci (PPRUY).

Ralph Lauren’s DTC performance is remarkable

THIS IS KEY: Ralph Lauren is focusing on high-earning, young consumers…and it’s executing well on this vision. 


Over the last 5 years, RL counts ~20 million new higher-value and younger direct-to-consumer customers, helping to boost full-price DTC customers by +38% since 2019. 


Last week, LikeFolio issued a bullish earnings score on Ralph Lauren.


The company came through as expected, announcing that both profits and revenue beat Wall Street expectations that have some now calling it a “must-own stock”.


No surprise to LikeFolio members…

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LikeFolio analyzes social media data to accurately predict shifts in consumer behavior. We sell data and insights to professional investors, corporate research teams, and software providers.

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