LikeFolio data suggests it only took 2 weeks for The New York Times to suck the fun out of the viral, home-grown word game, 'Wordle.'
The Times announced it acquired the daily word challenge on Jan. 31 for an amount in the "low seven figures."
Since that date, consumer engagement mentions have dropped by -25%...and continue lower.

In the meantime, sentiment has dropped by -16 points as many consumers question if the Times "changed" the game.
This is just one example of how LikeFolio data can track virality in real-time and understand what is driving user desertion.