About
Information is our nourishment. Say hello to the data gods.
Meet Our Team
Consumers speak. We listen, analyze, and dig deep. You win!
Learn More
Solutions
Receive alerts and reports to power your fund management. Partner with our team of analysts to take your research to the next level.
Learn More
Plug our consumer-demand-data directly into your client-facing software, tools, and platform or work with us to create custom, high-value content your customers will love.
Learn More
Testing our data is like jumping in a time machine to compare market gains and losses against reliable and annotated historical data.
Learn More
Track specific tickers, receive alerts, and watch sector-specific trends. Drill down on individual stocks and see where consumer sentiment aligned with gains and losses in trading.
Learn More
Who We Serve
LikeFolio is your research secret weapon to sniff out game-changing shifts in the market before they happen.
Learn More
LikeFolio is source of quantitative data based upon real consumer insights to power your investment engine.
Learn More
LikeFolio is your content pipeline positioning your tool as an indispensable resource to your customers.
Learn More
LikeFolio has partnered with Tradesmith to build Derby City Insights and bring our powerful insights engine to private investors.
Learn More
Resources
Latest Resource
March 18, 2024
Why META is up +400% since 2022

Shares of META have ridden a tech-resurgence wave higher from […]

Read More

A New Trend is Breathing Life into an Old Brand -- $SKX

September 30, 2022
A new sport is taking the heart of the country by storm. 

Popularity is surging in smaller big towns in Middle America. We’re talking Des Moines Iowa, Columbus Ohio, Madison Wisconsin, Boise Idaho. 

What sport are we talking about? 

Pickleball.
Consumer mentions of playing pickleball – a cross between Tennis and ping pong – have risen by more than +224% YoY. 

This matches industry stats, which logged more than a million new pickleball players over the last 4 years. 

I personally describe this game as *Tennis Lite ™. 

Why do players love it? 

It’s social (you can play singles or doubles) and it requires less technical skill, athleticism, and overall energy output vs. a true tennis match. 

Translation: this is a game suitable for all ages. But it does lend itself to a specific generation: boomers. 

The largest demographic of “pickleheads” are players 55+ -- though the average age IS falling each year amid widespread adoption. 

As investors we know – SOMEONE must be benefitting from this rapid rate of pickleball adoption. 

After all, new players need all new gear – from paddles to tennis, er pickleball, shoes. 

Which company is benefitting the most according to LikeFolio data? 

The answer may surprise you… 

Skechers (SKX) is Capitalizing on Pickleball Popularity 

Earlier this summer, Skechers announced multi-year sponsorship agreements with Intersport and the Association of Pickleball Professionals (APP) Tour, USA Pickleball, and Major League Pickleball (MLP) making it the official footwear company of each organization. 

Lot of buzz, to be sure. But is it moving the needle in regard to actual purchases? 

Yes.
Consumer mentions of purchasing Skechers turned a corner in the last two quarters and are still gaining momentum. 

When you think about it, this makes sense. After all, Uncle Bud is already a big fan of Skechers…why WOULDN’T he spring for a pair designed for his new favorite pastime.

Even King James is taking notice.

We’ll be monitoring this trend moving forward…especially as it relates to other potential winners in our coverage universe.

But we love that we can see a major consumer trend AND brand partnership playing out in real-time. LikeFolio data is powerful.

Tags: 

Related Posts

5 Stocks to Watch This Week (FDX, NKE, TSLA, SKX, MAT)

Here are some names that are poppin' in the LikeFolio […]

Read More
‘Big Game’ Big Winners! 

We all have our own take on the Super Bowl.  […]

Read More
The Next Topgolf

What do my best friend’s mom and my teenage nephew […]

Read More

Related Posts

Related Reports

KEEP YOUR COMPETITIVE EDGE

Get FREE insights in your inbox every week with the Daily Drop.

About LikeFolio

LikeFolio analyzes social media data to accurately predict shifts in consumer behavior. We sell data and insights to professional investors, corporate research teams, and software providers.

Partner Sites

© 2024
 LikeFolio. All Rights Reserved.
Privacy Policy
|
Terms of Use
LikeFolio userslaptop-phonepie-chartselect