Uh oh.

The impacts of persistent inflation are starting to trickle beyond the lower-income consumer cohort.

A recent survey found that households earning $150,000 to $200,000 reported the highest rates of planning to pull back on purchases. 

“Those that have been immune to these kinds of economic downturns in the past are now tightening their belts the most. Lower-income earners have made a lot of these trade-offs already. Now, it’s getting to the point where higher earners are saying, ‘I have to start doing this now, as well — this has gone on for too long, inflation has been too much, I don’t really see things getting better for myself and my family. It’s time to make cutbacks.'"

The chart below reveals a growing divergence between Staples vs. Discretionary earnings revisions and stock price YoY.

This week's Trend Watch report will key in on which names to watch in light of this growing pressure on a larger portion of the US population.

Stay tuned...