Information is our nourishment. Say hello to the data gods.
Meet Our Team
Consumers speak. We listen, analyze, and dig deep. You win!
Learn More
Receive alerts and reports to power your fund management. Partner with our team of analysts to take your research to the next level.
Learn More
Plug our consumer-demand-data directly into your client-facing software, tools, and platform or work with us to create custom, high-value content your customers will love.
Learn More
Testing our data is like jumping in a time machine to compare market gains and losses against reliable and annotated historical data.
Learn More
Track specific tickers, receive alerts, and watch sector-specific trends. Drill down on individual stocks and see where consumer sentiment aligned with gains and losses in trading.
Learn More
Who We Serve
LikeFolio is your research secret weapon to sniff out game-changing shifts in the market before they happen.
Learn More
LikeFolio is source of quantitative data based upon real consumer insights to power your investment engine.
Learn More
LikeFolio is your content pipeline positioning your tool as an indispensable resource to your customers.
Learn More
LikeFolio has partnered with Tradesmith to build Derby City Insights and bring our powerful insights engine to private investors.
Learn More
Latest Resource
December 8, 2023
The Hottest Stocks Under the Tree

Holiday shopping is in full swing. If you haven’t started […]

Read More

Air Travel is Back and One Airline is Leading the Pack

March 27, 2021

Wheels Up!

The travel industry is showing signs of life...finally.

TSA checkpoint data supports an uptick in U.S. travelers taking to the skies.

Business travel, on the other hand, is not exhibiting the same level of growth.

Flying for business mentions have increased +9% QoQ in the same time frame. Some recovery, but business trips are certainly not the driver of resurging booking mentions.

Warm, Domestic Locations are Hot Spots

Where are consumers traveling for fun?

According to qualitative analysis of ~7,000 leisure travel tweets since January, the top spots (in order) are: Florida, Hawaii, "The Beach", Miami, and Vegas.

Tweets like this:

Additional LikeFolio macro trends support this prevalence of domestic travel: while overall mentions of booking a flight have increased +17% QoQ, International Travel mentions remain -9% lower.

These themes make sense when you look at which airlines are receiving the highest resurgence in booking mentions on a QoQ basis.

Southwest (LUV) Leads QoQ Booking Mentions

Check out mentions of flying with or booking a flight with four of the major airlines in our coverage universe:

*this chart plots the QoQ change of the 30-day Moving Average of Purchase Intent

Southwest and American Airlines appear to be more effectively capturing the leisure traveler. (External reports support this).

Moral of the story: By examining consumer demand mentions in the last month and how these mentions have shifted over time, you can see easily spot outperformers and underperformers.

This is a great gauge for momentum and a solid lens to track moving forward, especially as we enter peak travel season.

Data from a mobile booking app shows an increase in summer travel planning. Searches for mid-summer travel increased +100% in early February.

We'll definitely be watching...

Related Posts

Hilton Worldwide is really TRYING to recover

Hilton Worldwide (HLT) In news to no-one, fewer consumers are […]

Read More
These airlines are best of breed, according to consumers...

Travel Update: Airline Earnings It's time for the airline industry to report […]

Read More
United Airlines trails peers in Consumer Demand and Sentiment

United Airlines (UAL) When it comes to consumer Purchase Intent […]

Read More
1 2 3 10

Related Posts


Get FREE insights in your inbox every week with the Daily Drop.

About LikeFolio

LikeFolio analyzes social media data to accurately predict shifts in consumer behavior. We sell data and insights to professional investors, corporate research teams, and software providers.

Partner Sites

© 2023
 LikeFolio. All Rights Reserved.
Privacy Policy
Terms of Use
LikeFolio userslaptop-phonepie-chartselect