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Are consumers pumping the breaks on home renovation?

November 18, 2020

Lowe's (LOW)

Home Depot is trading ~3% lower today after a strong report on fears that pandemic growth isn't sustainable.

Lowe's and Home Depot have similar trends in consumer demand, with Home Depot maintaining a slight edge among consumers.

These Purchase Intent mentions are in lockstep with macro home improvement trends.

Home Renovations mentions fell 21% QoQ this Fall after displaying incredible growth in the Spring and Summer, and remain 34% higher YoY.

Quarterly mentions of home renovations

Looking ahead: Lowe's and Home Depot are deploying extended Black Friday deals in the month of November and we're watching demand begin to creep higher. We've got a close eye on Holiday execution through early December.

Netflix (NFLX) - 'The Crown'

Netflix just released the 4th season of its critically acclaimed historical drama, The Crown. LikeFolio data shows that this is the most-popular season yet. The number of people talking about watching The Crown on the Season 4 release date grew...

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About LikeFolio

LikeFolio analyzes social media data to accurately predict shifts in consumer behavior. We sell data and insights to professional investors, corporate research teams, and software providers.

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