Bonus Earnings Breakdown (ABNB)

August 6, 2024

Airbnb (ABNB) is set to report earnings today after the bell. In the past quarter, Airbnb's revenue grew by nearly 18% compared to the previous year’s first quarter, and the company has also seen a year-over-year (YoY) revenue increase of 18%.

LikeFolio Metrics

Web Traffic is flat YoY but sits at a higher volume than its competitors and shows sequential improvement through peak summer travel season.

90% of its web traffic comes from organic unpaid searches showing strong consumer demand.

ABNB Consumer Happiness levels are slightly lower than its competitors at 61% positive, but much more competitive vs. a few years ago.

Airbnb is working to further distinguish itself from traditional-booking peers by providing guests with unique experiences.

For example, Airbnb recently launched Icons, a new category of one-of-a-kind experiences hosted by a variety of big names from fiction to fame. Some of the initial Icons experiences include the X-Men Mansion, Pixar’s UP House, and a VIP lounge with Kevin Hart. The Icons category follows previous Airbnb experiences like Barbie’s Dream House and the Pub from Ted Lasso.

These new features include:

  • A Guest Favorites feature that contains a collection of the most loved rentals.
  • Listed properties can now be marked with badges signifying a property as Top 25%, Top 1%, or Bottom 10%.
  • The labels are based on ratings, reviews, cancellations, and customer service issues.
  • Updates to its City Portal that allow greater compliance and insight into short-term rentals as well as communication between hosts.

Here are the macro travel trends at play...

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