Airbnb (ABNB) AirbnB is set to report earnings for the […]
Bonus Earnings Breakdown (ABNB)
Airbnb (ABNB) is set to report earnings today after the bell. In the past quarter, Airbnb's revenue grew by nearly 18% compared to the previous year’s first quarter, and the company has also seen a year-over-year (YoY) revenue increase of 18%.
LikeFolio Metrics
Web Traffic is flat YoY but sits at a higher volume than its competitors and shows sequential improvement through peak summer travel season.
90% of its web traffic comes from organic unpaid searches showing strong consumer demand.
ABNB Consumer Happiness levels are slightly lower than its competitors at 61% positive, but much more competitive vs. a few years ago.
Airbnb is working to further distinguish itself from traditional-booking peers by providing guests with unique experiences.
For example, Airbnb recently launched Icons, a new category of one-of-a-kind experiences hosted by a variety of big names from fiction to fame. Some of the initial Icons experiences include the X-Men Mansion, Pixar’s UP House, and a VIP lounge with Kevin Hart. The Icons category follows previous Airbnb experiences like Barbie’s Dream House and the Pub from Ted Lasso.
These new features include:
- A Guest Favorites feature that contains a collection of the most loved rentals.
- Listed properties can now be marked with badges signifying a property as Top 25%, Top 1%, or Bottom 10%.
- The labels are based on ratings, reviews, cancellations, and customer service issues.
- Updates to its City Portal that allow greater compliance and insight into short-term rentals as well as communication between hosts.
Here are the macro travel trends at play...
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