Information is our nourishment. Say hello to the data gods.
Meet Our Team
Consumers speak. We listen, analyze, and dig deep. You win!
Learn More
Receive alerts and reports to power your fund management. Partner with our team of analysts to take your research to the next level.
Learn More
Plug our consumer-demand-data directly into your client-facing software, tools, and platform or work with us to create custom, high-value content your customers will love.
Learn More
Testing our data is like jumping in a time machine to compare market gains and losses against reliable and annotated historical data.
Learn More
Track specific tickers, receive alerts, and watch sector-specific trends. Drill down on individual stocks and see where consumer sentiment aligned with gains and losses in trading.
Learn More
Who We Serve
LikeFolio is your research secret weapon to sniff out game-changing shifts in the market before they happen.
Learn More
LikeFolio is source of quantitative data based upon real consumer insights to power your investment engine.
Learn More
LikeFolio is your content pipeline positioning your tool as an indispensable resource to your customers.
Learn More
LikeFolio has partnered with Tradesmith to build Derby City Insights and bring our powerful insights engine to private investors.
Learn More

BREAKING:  Amazon's Biggest Prime Day Ever -- here's why

July 15, 2022
Amazon’s manifestation of “Prime Day” is remarkable.

Over the past 7 years, Prime Day has transformed from a company-manufactured event into an annual patriotic holiday celebrating what Americans truly love to do most: consume.

Since its inception, Prime Day has generated more revenue than the prior year, in 2021 topping $11 billion.
But this year HAS to be different, right? 

Consumers are telling us they are stressed.

Mentions of inflation fears (+481%), food price concerns (+245%), and gas price concerns (+659%) are SOARING on a year-over-year basis.

But according to LikeFolio data, Amazon’s Prime Day event just had a blockbuster year.

Amazon Prime Day Sales Soared in 2022

Despite the economic pressure squeezing in on consumers, 2022 Prime Day activity made 2021 look like a blip on the chart.
Mentions from consumers indicating they shopped a Prime Day deal surged +74% higher YoY.

Amazon confirmed what LikeFolio data was capturing in real-time2022 was its ‘biggest’ ever, with more than 300 million items purchased.

What’s going on here? How can consumers, strapped for cash, increase consumption?

This is where LikeFolio data can offer some unique insight.

Deal Discovery is Driving Consumer Spending

Amazon is tapping into the psychological reward system involved with bargain hunting.

Consumers are addicted to the “thrill of feeling like they scored a big victory” according to researchers.

Pair this win with a weakened economic state, and you’ve got a perfect storm.
It’s no surprise that deal discovery mentions are near all-time highs.
And it also makes sense when you consider HOW Amazon reported Prime Day results. Note, the company didn’t disclose total sales – it disclosed # of items sold.

Perhaps the bargain-hunting consumer really did win. 

But consumers (and Amazon) weren’t the only winners on Prime Day.

At LikeFolio, we’re also listening for which products were flying off eCommerce shelves.

Prime Day Winners: Electronics, Appliances, and a LikeFolio Favorite…

By utilizing a short-term lens (7-day moving average), we can quantify the impact of Prime Day sales on a company’s typical demand growth. These were the biggest winners among consumers:
  • Garmin (GRMN): Big discounts on wearables resulted in a big demand spike for this company, adding to recent strength. Fenix Brand Mentions up +177% on a 7-day moving average.
  • Whirlpool (WHR): Prime Day deals on KitchenAid appliances are driving a big uptick in Purchase Intent volume.
  • iRobot (IRBT): Perennial Prime Day favorite enjoying a year-over-year demand boost.
  • Crocs (CROX): Purchase Intent volume is relatively in line with last year's prime day sale but building on broader strength for the Company.
  • Levi Strauss (LEVI): Denim classics from Levi were available as much as -40% below traditional retail value…and consumers gobbled them up.

This data is incredible.

Because we can see in real-time exactly when and where consumers are spending (increasingly precious) money.

While this report zooms in on a single event, we’re also zooming out. WAY out.

To see how consumer spending is shifting in the big picture over time.

And it’s certainly shifting.

We’re expanding on the drivers and beneficiaries of consumer spending in our July edition of MegaTrends – members can expect this hot off the presses on Monday morning.

The report will feature 5 major retailers who are gaining the upper hand on key competitors.

We can’t wait.

Related Posts

Roku Earnings: What LikeFolio Data Is Telling Us

Roku makes streaming devices that allow its customers to stream […]

Read More
You down with DTC? (ya you know me!)

Nike reported an awesome quarter Tuesday evening.  The stock is […]

Read More
Amazon's story is impressive, but our eyes are on Target

Amazon (AMZN), Target (TGT) Amazon just delivered a +$100 billion […]

Read More
1 2 3 9

Related Posts

Related Reports


Get FREE insights in your inbox every week with the Daily Drop.

About LikeFolio

LikeFolio analyzes social media data to accurately predict shifts in consumer behavior. We sell data and insights to professional investors, corporate research teams, and software providers.

Partner Sites

© 2023
 LikeFolio. All Rights Reserved.
Privacy Policy
Terms of Use
LikeFolio userslaptop-phonepie-chartselect