Buy Now, Pay Later Market is Coming to Amazon

August 31, 2021

Buy Now, Pay Later Market is Coming to Amazon

Last Friday, the consumer financing company Affirm (AFRM) announced that Amazon (AMZN) has plans to implement AFRM’s ‘Buy Now, Pay Later’ (BNPL) features on its eCommerce site– Yesterday, AFRM shares jumped +40% on the news.

This partnership represents a massive new revenue stream for Affirm.

Although we can’t say we saw this coming, we were still positioned to benefit…LikeFolio has maintained a bullish outlook on the buy-now-pay-later (BNPL) company Affirm (AFRM),since our initial entry in April 2021.

Underlying Mentions clearly show that a growing number of consumers are utilizing AFRM’s point-of-sale loans, with Purchase Intent trending +87% YoY (90d Ma).

Following Square’s (SQ) acquisition of BNPL company Afterpay, we reiterated our confidence in the layaway loan industry at large.
The arrival of this landmark deal (less than a month later) showcases the predictive power of our social data.

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