Information is our nourishment. Say hello to the data gods.
Meet Our Team
Consumers speak. We listen, analyze, and dig deep. You win!
Learn More
Receive alerts and reports to power your fund management. Partner with our team of analysts to take your research to the next level.
Learn More
Plug our consumer-demand-data directly into your client-facing software, tools, and platform or work with us to create custom, high-value content your customers will love.
Learn More
Testing our data is like jumping in a time machine to compare market gains and losses against reliable and annotated historical data.
Learn More
Track specific tickers, receive alerts, and watch sector-specific trends. Drill down on individual stocks and see where consumer sentiment aligned with gains and losses in trading.
Learn More
Who We Serve
LikeFolio is your research secret weapon to sniff out game-changing shifts in the market before they happen.
Learn More
LikeFolio is source of quantitative data based upon real consumer insights to power your investment engine.
Learn More
LikeFolio is your content pipeline positioning your tool as an indispensable resource to your customers.
Learn More
LikeFolio has partnered with Tradesmith to build Derby City Insights and bring our powerful insights engine to private investors.
Learn More
Latest Resource
November 29, 2023
The Bar Matters $FIVE $DLTR

As a weightlifter, I've always been fascinated by the challenge […]

Read More

Can AI save these 2 stocks?

May 2, 2023

Artificial intelligence is a red-hot issue, and not just for tech leaders like Elon Musk.

Educators are split over how the technology will impact student learning and outcomes, and many parents are concerned about the impact of the technology on their child’s well-being.

But the truth is, young people are already utilizing AI in schools and in social circles.

Two publicly traded companies sharpened their AI skills with hopes of boosting their userbase and increasing revenue: Snapchat (SNAP) and Chegg (CHGG).

Shares of both companies have plummeted over the last 2 years:

Earlier this week, Chegg issued a loud warning to investors, showcasing how new technology can completely disrupt a business model.

Is Snapchat in the same boat?

Here’s what we’re watching…

Chegg (CHGG) can’t compete with Free ChatGPT

About a month ago Chegg announced it would leverage ChatGPT to power CheggMate, a study aide tailored to students. The tool aims to personalize practice tests and guide study -- and will be available soon for free initially.

The problem for Chegg: it’s too late!

Students have had months to learn and master already available ChatGPT – and why would they pay for a toned-down service when they can get better milk for free?

Members can track the adoption of CheggMate in real time and expect updates post-roll out – but the initial look is not positive for the company’s business model.

Luckily for Snapchat, the company finds itself if a different position.

Snapchat’s (SNAP) AI is helping with homework; may have advertising potential

Snapchat’s "My AI" chatbot powered by OpenAI is now available to all of its 750 million monthly users for free.

The large-scale release was met with confusion and some “creepy” negative feedback from users. It’s partially how we nailed a bearish SNAP call ahead of earnings last week.

In qualitative review of SNAP’s AI integration, we are starting to see some positive feedback from already engaged users noting some useful applications, like homework.

Looking ahead, we’re tuned in to whether or not SNAP’s AI integration proves meaningful to users – as in, meaningful enough to increase engagement.

For example, Snap is integrating My AI into Snapchat's features, allowing it to make recommendations for AR filters and places to visit on the map. Soon, users will be able to send visual messages to My AI and receive generated responses, such as images.

Snap CEO Evan Spiegel sees generative AI bots as more suited for creative tasks, rather than recalling specific information. He remains tight-lipped about My AI's potential impact on Snap's advertising business. However, he sees it as a critical part of Snap's future and says that more than 2 million chats per day are already happening with My AI.

Snapchat’s already-engaged userbase and unrelated-to-AI social applications help to distinguish this company from a name like Chegg.

Bottom line: Snap needs all the help it can get to keep users engaged, attract new downloaders, and lure back advertisers.

We’ll be tracking Snapchat AI mentions for confirmation of sentiment normalization and long-term adoption.

Related Posts

How Snapchat's User Base Imploded Since Its IPO

Snapchat's IPO timing was...well... incredible.  They literally took the company […]

Read More
Instagram's Horizontal Scroll Results In Record Levels Of Negative Backlash

Yesterday's accidental roll out of Instagram's horizontal scrolling interface marks […]

Read More
Snapchat Screen Time is Slipping

Snapchat Screen Time is Slipping Snapchat is the first social […]

Read More
1 2 3 6

Related Posts

Related Reports


Get FREE insights in your inbox every week with the Daily Drop.

About LikeFolio

LikeFolio analyzes social media data to accurately predict shifts in consumer behavior. We sell data and insights to professional investors, corporate research teams, and software providers.

Partner Sites

© 2023
 LikeFolio. All Rights Reserved.
Privacy Policy
Terms of Use
LikeFolio userslaptop-phonepie-chartselect