About
Information is our nourishment. Say hello to the data gods.
Meet Our Team
Consumers speak. We listen, analyze, and dig deep. You win!
Learn More
Solutions
Get targeted insights into industry trends with our quarterly sector reports, so you can predict the future and stay a step ahead.
Learn More
Receive alerts and reports to power your fund management. Partner with our team of analysts to take your research to the next level.
Learn More
Plug our consumer-demand-data directly into your client-facing software, tools, and platform or work with us to create custom, high-value content your customers will love.
Learn More
Testing our data is like jumping in a time machine to compare market gains and losses against reliable and annotated historical data.
Learn More
Track specific tickers, receive alerts, and watch sector-specific trends. Drill down on individual stocks and see where consumer sentiment aligned with gains and losses in trading.
Learn More
Who We Serve
LikeFolio is your real-time focus group keeping you connected to consumers and giving you a critical edge over your competition.
Learn More
LikeFolio is your research secret weapon to sniff out game-changing shifts in the market before they happen.
Learn More
LikeFolio is source of quantitative data based upon real consumer insights to power your investment engine.
Learn More
LikeFolio is your content pipeline positioning your tool as an indispensable resource to your customers.
Learn More
LikeFolio has partnered with Tradesmith to build Derby City Insights and bring our powerful insights engine to private investors.
Learn More

Can Cash App Maintain its Edge?

Can Cash App Maintain its Edge?

Cash App is a major growth engine for Square (SQ). Last quarter, Cash App accounted for almost half of SQ's total revenue: $377milion/$804 million. The app added 12 million new users in 2020, and the company indicated these new users are more profitable vs. prior customers. How does Cash App stack up vs. fellow peer-to-peer payment provider Venmo?  In the last few years, it has pulled ahead of Venmo in regard to user engagement.

Cash App's ecosystem approach is providing more value to consumers, helping to drive growth and allow Cash App to maintain an edge. Square was a first mover in the crypto space, enabling bitcoin buying and selling on Cash App in January 2018. Since then, the company has enabled traditional banking features (like direct deposit) and investing capabilities.  The company discovered that this ecosystem approach drives engagement across the board. When consumers use one functionality, they are more likely to use another. For example: "Bitcoin has helped increase gross profit per active customer and engagement in our broader ecosystem as bitcoin actives use other products, such as Cash Card and direct deposit, more frequently compared to the average Cash App customer." PayPal has taken notice. The company announced plans to beef up its peer-to-peer-siloed app Venmo: adding cryptocurrency, budgeting, savings and Honey integrations in 2021. Tracking the chart above will be critical to understanding how each company is executing. Can SQ continue to expand its userbase at a rapid pace? And can PayPal successfully leverage Venmo as an engagement engine?  We'll be watching...

Related Posts

Consumers react to PayPal's Crypto announcement

PayPal (PYPL) Last week we touched on a huge crypto […]

Read More
PayPal, Square cashing in on crypto interest

PayPal (PYPL), Square (SQ) Consumer mentions of investing in cryptocurrency […]

Read More
Holy Mackerel, Bitcoin!

Square (SQ), Bitcoin (BTCUSD) Square is buzzing alongside other crypto-involved […]

Read More
1 2 3 8

Related Posts

KEEP YOUR COMPETITIVE EDGE

Get FREE insights in your inbox every week with the Daily Drop.

About LikeFolio

LikeFolio analyzes social media data to accurately predict shifts in consumer behavior. We sell data and insights to professional investors, corporate research teams, and software providers.

Partner Sites

©2022 LikeFolio. All Rights Reserved.
Privacy Policy
|
Terms of Use
LikeFolio userslaptop-phonepie-chartchart-barsselect