FUBO is creating a free-to-play app to get consumers in the door...and keep existing consumers engaged. This cross-platform engagement has helped to drive major growth historically for other companies (for example, Square).
FUBO is launching its own Fubo Sportsbook later this year. This harnesses a major tailwind. Sports betting mentions have increased +30% YoY.
Investors can expect volatility with fresh IPOs. Fubo is obviously no different. However, the underlying data suggests they're making strategic moves with consumers...and we like what we see.