The travel boom is turning into somewhat of a travel […]
Kohl's stock was hammered in 2016 and 2017 as the company consistently posted bad earnings reports that showed revenues decreasing on a year over year basis. The stock was "dead money", and it looked like Kohl's was on its way to being yet another retail department store ghost town.
But the company turned things around late last year, and the stock has rallied by over 100% from lows to new all-time highs.
When we look at LikeFolio's Consumer Purchase Intent data for Kohl's, which looks for social media mentions that indicate the user is shopping a the store or on the company website, we see a few striking things:
Wall Street obviously has very high expectations for Kohl's Q2 earnings report. Estimates call for the company to show year over year revenue growth of 7.3% and earnings of $1.65/share.
This growth expectation is reflected in the performance of the stock, which has more than doubled over the past year.
That Likefolio Purchase Intent data is up along with the stock price means that this is not a divergence opportunity like we saw with our incredibly profitable call on Nordstrom last week.
If anything, we would predict that the company will report revenues in-line with Wall St expectations, or a slight beat. Our Q3 data suggests it is unlikely that the company will lower its guidance heading into the back half of the year.
Because the stock is near all-time highs, and our purchase intent data is not indicating a blowout quarter, Kohl's simply doesn't qualify as being worthy of an Opportunity Alert for our members.
In any event, the key to successful retail is to find their nitch & Kohl's definitely seems to have done that over the past year. We will be keeping a close eye on the LikeFolio social data for this company, ready to alert members if a significant opportunity develops.
-- LikeFolio uses social media data to spot trends on Main Street before they become news on Wall Street. We offer premium memberships as well as a free LikeFolio Letter.