Consumer demand holds for high-end iPhone 12 models
January 5, 2021
Apple's first quarter of FY 2021 ended the day after Christmas...which means we've got a sneak peek of quarterly demand before the company releases earnings. Here's what we're watching:
Consumer demand increased 17% YoY in 21Q1, led by a staggered/delayed iPhone 12 product suite release, and continued popularity of work/workout-from-home devices iPad and Mac. Comprehensive iPhone demand remains slightly elevated YoY (+3%) -- but it is relevant to note which models are most popular among consumers.
LikeFolio data displays continued strength from the more expensive Pro and Pro Max, even months post-release.