About
Information is our nourishment. Say hello to the data gods.
Meet Our Team
Consumers speak. We listen, analyze, and dig deep. You win!
Learn More
Solutions
Receive alerts and reports to power your fund management. Partner with our team of analysts to take your research to the next level.
Learn More
Plug our consumer-demand-data directly into your client-facing software, tools, and platform or work with us to create custom, high-value content your customers will love.
Learn More
Testing our data is like jumping in a time machine to compare market gains and losses against reliable and annotated historical data.
Learn More
Track specific tickers, receive alerts, and watch sector-specific trends. Drill down on individual stocks and see where consumer sentiment aligned with gains and losses in trading.
Learn More
Who We Serve
LikeFolio is your research secret weapon to sniff out game-changing shifts in the market before they happen.
Learn More
LikeFolio is source of quantitative data based upon real consumer insights to power your investment engine.
Learn More
LikeFolio is your content pipeline positioning your tool as an indispensable resource to your customers.
Learn More
LikeFolio has partnered with Tradesmith to build Derby City Insights and bring our powerful insights engine to private investors.
Learn More
Resources
Latest Resource
March 27, 2024
Is HD Overbought?

Last quarter Home Depot (HD) cleared a low bar, besting […]

Read More

Consumers are Happier with Digital Wallets vs. Legacy Payment Providers

October 7, 2021

Consumers are Happier with Digital Wallets vs. Legacy Payment Providers

A shift in personal finance is underway, and consumers are the ultimate winners. Not to beat a dead horse...we've discussed Digital Wallets numerous times in the past month... but PayPal and Square are two major trailblazers to watch, and both are defining the future of finance vs. traditional peers. This chart reveals a clear line in the sand for digital wallet platforms vs. legacy payment providers.

What is driving success and future growth for these platforms?

  1. Ecosystem Vision
  2. Macro Trend Leverage

Last week we explored how PayPal was making inroads into Square's ecosystem dominance thanks to improvements in its Venmo platform.

Now, we're unpacking the major trends driving digital wallet usage higher, including a shift to Buy Now Pay Later (BNPL) services vs. traditional credit cards. Digital Wallet usage mentions are at all-time highs and have increased +196% YoY.

These digital ecosystems offer many traditional services like direct deposit and debit card functionality... and now they're tapping into a major emerging market.

Consumer mentions of utilizing a BNPL service to finance a purchase are trending +31% higher YoY (the shaded blue bar on the chart above). Meanwhile, consumers are increasingly talking about canceling credit cards.
PayPal offers a Pay in 4 option on its namesake platform and has expressed plans to expand BNPL functionality to Venmo in 2020. But so far BNPL functionality on Venmo remains to be seen. However, it's clear the company is serious about the service. Last month PayPal announced plans to purchase Japanese BNPL firm Paidy for $2.7 billion. This follows moves by Square, which is acquiring Afterpay in a $29 billion all-stock deal. As of June 30, Afterpay boasted +16 million consumers and 100,000 merchants globally. It's easy to see how this growing consumer macro trend could translate to growth for wallet platforms facilitating these types of transactions.

Related Posts

The Buy Now Pay Later Industry is Booming

The Buy Now Pay Later Industry is Booming Consumer preferences […]

Read More
Consumers are Ready to Spend

Consumers are Ready to Spend Never underestimate American consumers' proclivity […]

Read More
Affirm (AFRM) Reports Staggering Sales Growth

Affirm (AFRM) Reports Staggering Sales Growth LikeFolio recently issued a bullish […]

Read More
1 2 3 4

Related Posts

KEEP YOUR COMPETITIVE EDGE

Get FREE insights in your inbox every week with the Daily Drop.

About LikeFolio

LikeFolio analyzes social media data to accurately predict shifts in consumer behavior. We sell data and insights to professional investors, corporate research teams, and software providers.

Partner Sites

© 2024
 LikeFolio. All Rights Reserved.
Privacy Policy
|
Terms of Use
LikeFolio userslaptop-phonepie-chartselect