Information is our nourishment. Say hello to the data gods.
Meet Our Team
Consumers speak. We listen, analyze, and dig deep. You win!
Learn More
Receive alerts and reports to power your fund management. Partner with our team of analysts to take your research to the next level.
Learn More
Plug our consumer-demand-data directly into your client-facing software, tools, and platform or work with us to create custom, high-value content your customers will love.
Learn More
Testing our data is like jumping in a time machine to compare market gains and losses against reliable and annotated historical data.
Learn More
Track specific tickers, receive alerts, and watch sector-specific trends. Drill down on individual stocks and see where consumer sentiment aligned with gains and losses in trading.
Learn More
Who We Serve
LikeFolio is your research secret weapon to sniff out game-changing shifts in the market before they happen.
Learn More
LikeFolio is source of quantitative data based upon real consumer insights to power your investment engine.
Learn More
LikeFolio is your content pipeline positioning your tool as an indispensable resource to your customers.
Learn More
LikeFolio has partnered with Tradesmith to build Derby City Insights and bring our powerful insights engine to private investors.
Learn More

Consumers are Ready to Spend

March 26, 2021

Consumers are Ready to Spend

Never underestimate American consumers' proclivity to...consume. Retail sales increased 5.3% in January, exceeding the expectation by 4 points -- bolstered by $600 stimulus checks disseminated in that month. LikeFolio trend data shows improvements in key economic macro behaviors:

  • Shopping for New Clothes: +30% QoQ
  • Buy Now Pay Later: +6% QoQ
  • Paid Off Credit Card: +52% QoQ
  • Cancelled Credit Card: +3% QoQ

Translation: the consumer is ready to spend, and they want to spend smartly. In fact, the Buy Now, Pay Later (BNPL) model is increasingly preferred by many consumers. Check out the chart of consumer adoption of this financing method...

Affirm (AFRM) functions as a point-of-sale financer, enabling transactions across a wide network of brands that the consumer can pay back in pre-defined monthly increments without accruing any interest. It leverages itself as the "anti-credit card".

Consumer mentions of using AFRM services to finance a purchase have increased +79% YoY (you can see this resurgence in the past month on the chart above). What is driving Affirm adoption? Consider the brands partnered with the financer: Peloton, Wayfair, Walmart, Shopify, Expedia, StubHub, Pottery Barn, Neiman Marcus -- in all, it touts more than 7.9 thousand merchants on its network. And these partners range from home fitness, to fashion, to travel, to live sports and entertainment events. The key is: Affirm is built into these platforms at the point of sale, so once a customer has connected with Affirm once, he or she can use the service to power payments across retail partners without ever leaving the checkout workflow. What do retail partners get out of thisIncreased conversions, increased average order value, and and expanded potential customer base. Affirm is placed in a crowded environment with other names like Afterpay, Klarna, and Sezzle. Overall, the brand is exhibiting robust growth and has high user sentiment. In fact, it's NPS (net promotor score) places it between Apple and Amazon...this score is the likelihood of a user to recommend its product or services. AFRM is a new IPO, so short-term volatility is to be expected. However, this is a name high on our watch list, especially if adoption rates continue as they have been.

Related Posts

The Buy Now Pay Later Industry is Booming

The Buy Now Pay Later Industry is Booming Consumer preferences […]

Read More
Affirm (AFRM) Reports Staggering Sales Growth

Affirm (AFRM) Reports Staggering Sales Growth LikeFolio recently issued a bullish […]

Read More
Buy Now, Pay Later Market is Coming to Amazon

Buy Now, Pay Later Market is Coming to Amazon Last […]

Read More
1 2 3 4

Related Posts


Get FREE insights in your inbox every week with the Daily Drop.

About LikeFolio

LikeFolio analyzes social media data to accurately predict shifts in consumer behavior. We sell data and insights to professional investors, corporate research teams, and software providers.

Partner Sites

© 2023
 LikeFolio. All Rights Reserved.
Privacy Policy
Terms of Use
LikeFolio userslaptop-phonepie-chartselect