Online shopping is the star of this year’s holiday season.

Holiday season e-commerce sales are projected to grow 9.5% in 2024, significantly outpacing the 3.7% growth in total retail sales and the slower 2.8% growth in physical retail.

This trend highlights the increasing dominance of online shopping, driven by convenience and shifting consumer preferences. Retailers focusing on digital strategies and seamless online experiences are best positioned to capitalize on this growth during the 2024 holiday season.

Holiday shoppers are already spending aggressively this season, with Cyber Week sales jumping 8.2% to $41.1B.

The data paints a clear picture of 2024's consumer mindset: while spending is strong, shoppers are hunting for maximum value.

Major retailers slashed prices deeper than expected - electronics reached peak discounts of 30% off listed prices, toys hit 26%, and apparel saw 23% markdowns.

Even more telling?

Consumers are getting smarter about finding these deals, with mobile shopping capturing 57% of all online sales and AI-powered shopping assistants driving a 1,950% surge in retail site traffic.

Mobile devices have overtaken desktop and other platforms, accounting for the majority of the $131.5 billion spent so far this holiday season.

The shift highlights the critical role of mobile apps and user-friendly mobile websites in driving consumer purchases, as shoppers increasingly favor convenience and seamless experiences. Retailers with optimized mobile platforms are capturing a larger share of this growing trend, reinforcing the importance of investing in mobile-first strategies.

Why is this important? Digital and mobile site data alongside consumer searches will be more revealing than ever.

This concentrated burst of holiday spending, matched with consumers' increasingly sophisticated deal-hunting behavior, creates a compelling setup for the Q4 earnings season.

We've identified five companies that we will reveal over the coming week, each uniquely positioned to convert this high-intent shopping traffic into revenue growth.

Their mobile-friendly platforms and high-value brand perception are proving particularly effective at capturing value-conscious consumers - and their holiday performance could kick off 2025 with a bang.

Enjoy and happy holidays from the LikeFolio team!