About
Information is our nourishment. Say hello to the data gods.
Meet Our Team
Consumers speak. We listen, analyze, and dig deep. You win!
Learn More
Solutions
Get targeted insights into industry trends with our quarterly sector reports, so you can predict the future and stay a step ahead.
Learn More
Receive alerts and reports to power your fund management. Partner with our team of analysts to take your research to the next level.
Learn More
Plug our consumer-demand-data directly into your client-facing software, tools, and platform or work with us to create custom, high-value content your customers will love.
Learn More
Testing our data is like jumping in a time machine to compare market gains and losses against reliable and annotated historical data.
Learn More
Track specific tickers, receive alerts, and watch sector-specific trends. Drill down on individual stocks and see where consumer sentiment aligned with gains and losses in trading.
Learn More
Who We Serve
LikeFolio is your real-time focus group keeping you connected to consumers and giving you a critical edge over your competition.
Learn More
LikeFolio is your research secret weapon to sniff out game-changing shifts in the market before they happen.
Learn More
LikeFolio is source of quantitative data based upon real consumer insights to power your investment engine.
Learn More
LikeFolio is your content pipeline positioning your tool as an indispensable resource to your customers.
Learn More
LikeFolio has partnered with Tradesmith to build Derby City Insights and bring our powerful insights engine to private investors.
Learn More

Digital Wallets are Blurring the Lines between Finance and Tech ($V, $COIN, $FB, $AAPL, $SQ)

Digital Wallets are Blurring the Lines between Finance and Tech ($V, $COIN, $FB, $AAPL, $SQ)

There's a powerful shift in consumer behavior underway, one that we’ve been tracking closely since September: the rise of Digital Wallets. Digital wallet transactions are expected to top $10tn globally by 2025 – LikeFolio's consumer data confirms a rapid increase in popularity is underway:

Mentions of digital wallet usage and online finance management have gained +162% YoY (90d MA), and we’re not expecting to see a major pullback anytime soon. Why? Because consumers prefer digital wallets.
Compare the Consumer Happiness levels of companies offering digital wallets vs. their legacy competitors...

Traditional financial institutions are losing in terms of popularity growth and customer satisfaction.
Coinbase ($COIN), which primarily operates as a crypto brokerage, shows the lowest level of Consumer Happiness among digital wallet providers…Ironically, it’s now tied with Visa ($V), the company that helped to empower COIN as a true payment provider. Visa granted Coinbase principal membership in early 2020, making it the first cryptocurrency company with the power to issue Visa debit cards. This wasn't a one-off endeavor. In fact, Visa is still paving the way for crypto-powered payments. The payment technology company recently partnered with over 50 crypto companies to enable crypto purchases from supported merchants and debuted crypto advisory services earlier this month.
These actions have already had a measurable impact — Consumer Mentions of purchasing goods and services using cryptocurrency are at an all-time high level: +166% YoY and +256% since Visa's 50-company partnership (30d MA).

Established payment providers and newcomers alike are scrambling to meet consumer demand for digital wallets and crypto functionality:

  • Meta Platforms ($FB) just launched its “Novi” Digital Wallet, integrated onto WhatsApp with plans to support an array of cryptocurrencies.
  • Square ($SQ), taking a cue from the company formerly known as Facebook, just announced a rebrand to “Block” — Hinting at further cryptocurrency-related developments (not surprising considering Jack Dorsey’s involvement).
  • Apple's ($AAPL) 'Apple Pay' service, which accounted for 92% of mobile wallet transactions in 2021, has publicly announced that it's considering the addition of crypto support.

Thanks in part to growing cryptocurrency adoption and the rise of 'the Metaverse', the lines between finance and tech are starting to blur.
Consumers want mobile-enabledpurely digital financial products with crypto support, and the companies who can deliver on these desires are set to benefit immensely going forward.

Related Posts

Why Apple's Earnings Report Doesn't Matter

Last September we used Purchase Intent data to predict that […]

Read More
Roku Earnings: What LikeFolio Data Is Telling Us

Roku makes streaming devices that allow its customers to stream […]

Read More
How Snapchat's User Base Imploded Since Its IPO

Snapchat's IPO timing was...well... incredible.  They literally took the company […]

Read More
1 2 3 29

Related Posts

Related Reports

KEEP YOUR COMPETITIVE EDGE

Get FREE insights in your inbox every week with the Daily Drop.

About LikeFolio

LikeFolio analyzes social media data to accurately predict shifts in consumer behavior. We sell data and insights to professional investors, corporate research teams, and software providers.

Partner Sites

©2022 LikeFolio. All Rights Reserved.
Privacy Policy
|
Terms of Use
LikeFolio userslaptop-phonepie-chartchart-barsselect