Information is our nourishment. Say hello to the data gods.
Meet Our Team
Consumers speak. We listen, analyze, and dig deep. You win!
Learn More
Receive alerts and reports to power your fund management. Partner with our team of analysts to take your research to the next level.
Learn More
Plug our consumer-demand-data directly into your client-facing software, tools, and platform or work with us to create custom, high-value content your customers will love.
Learn More
Testing our data is like jumping in a time machine to compare market gains and losses against reliable and annotated historical data.
Learn More
Track specific tickers, receive alerts, and watch sector-specific trends. Drill down on individual stocks and see where consumer sentiment aligned with gains and losses in trading.
Learn More
Who We Serve
LikeFolio is your research secret weapon to sniff out game-changing shifts in the market before they happen.
Learn More
LikeFolio is source of quantitative data based upon real consumer insights to power your investment engine.
Learn More
LikeFolio is your content pipeline positioning your tool as an indispensable resource to your customers.
Learn More
LikeFolio has partnered with Tradesmith to build Derby City Insights and bring our powerful insights engine to private investors.
Learn More
Latest Resource
December 8, 2023
The Hottest Stocks Under the Tree

Holiday shopping is in full swing. If you haven’t started […]

Read More

FB ->META --- Does anyone care?

June 10, 2022
That’s a wrap! The FB ticker is no more. Meta Platforms has officially transitioned to META. 

The news (which was a long time coming) propelled $META to the top of investor search lists. 

But we want to know: How is Meta faring in the eyes of consumers?
Overall Mentions of the company have increased at a steady clip: +16% YoY. This is a noted improvement from poor performance over the last year. Mentions in 21Q3 were the lowest we’ve ever recorded for the company. 

To be blunt: Meta has been in a bit of a rut. 

Its head-first dive into the metaverse has run into problems with retention issues for its VR headset (which we have highlighted before); Sheryl Sandberg, the company’s COO, has stepped down, and according to Bloomberg, it has now halted the development of its smartwatch. 

This on top of mounting lawsuits. However, there is some light for the Meta, and it comes in the form of its ‘legacy’ social media companies.
Meta’s Purchase Intent Mentions (think usage and downloads) are trending +14% higher YoY, boosted by Whatsapp (39% YoY), Reels (+29% YoY), and Instagram (+24% YoY). 

Unfortunately, Meta’s flagship platform, Facebook continues to show signs of weakness, with mentions continuing lower YoY: -10%. 

In February, Facebook reported the first drop in its active user base in company history, sending shares plummeting. Its revenue forecast also fell flat, pressured by Apple iPhone privacy changes the company estimates will result in a $10 billion hit in revenue, alongside stretched advertising budgets

So looking ahead: Facebook needs to effectively leverage its advertising prowess by connecting brands and consumers amid privacy limitations. 

While LikeFolio data can’t guage total ad spend, we can look at how effectively Facebook is matching up buyers and brands on its platforms. 

Here’s what we’re watching… Instagram Purchases are Recovering

Furthermore, consumers talking about making a purchase directly from Instagram have started picking up.

Mentions are currently trending +29% higher YoY.

The company’s other social media shopping products are also gaining momentum.

Consumers talking about making a purchase directly from Facebook are pacing +7% higher YoY.

Bottom Line: Meta Platforms is firmly focused on the metaverse and future, and it is likely that shopping product catalogs will tie into metaverse development.

However, it's not time to discount the legacy social media brands under its umbrella just yet.

Keep an eye on these trends for continued improvement…

Related Posts

How Snapchat's User Base Imploded Since Its IPO

Snapchat's IPO timing was...well... incredible.  They literally took the company […]

Read More
Instagram's Horizontal Scroll Results In Record Levels Of Negative Backlash

Yesterday's accidental roll out of Instagram's horizontal scrolling interface marks […]

Read More
XBOX domination incoming?

Microsoft (MSFT) -- Xbox Microsoft releases 21Q1 earnings today after the bell. […]

Read More
1 2 3 9

Related Posts

Related Reports


Get FREE insights in your inbox every week with the Daily Drop.

About LikeFolio

LikeFolio analyzes social media data to accurately predict shifts in consumer behavior. We sell data and insights to professional investors, corporate research teams, and software providers.

Partner Sites

© 2023
 LikeFolio. All Rights Reserved.
Privacy Policy
Terms of Use
LikeFolio userslaptop-phonepie-chartselect