Do you see it? The problem that Hasbro is facing here?
Take another look.
But this time, focus on the purchase intent (PI) movement that is happening now, and compare that movement to the same timeframe in prior years:
Now we can see the problem clearly: Hasbro's purchase intent mentions are actually dropping during what is normally their busiest season. That's exactly the opposite direction as the PI line normally goes during this time period.
That's not good.... but it should be taken in context. The PI line is still higher than it was a year ago. It's just the trend going into Christmas that's concerning.