Hot Take: SQ (Tidal) May Be the Big Winner of Spotify’s Dilemma
February 8, 2022
While both sides of the aisle are extremely vocal about Spotify’s decision to bow out as content censor, thus keeping Jeff Rogan’s podcast on its platform, data suggests Block’s Tidal may be the largest beneficiary.
When we analyzed tweets from individuals actually switching platform membership away from Spotify, a rounding theme was present:
Apple Music’s platform is sub-par, and Tidal makes it very easy for Spotify streamers to pick up right where they left off.
Mentions of consumers downloading and using Tidal soared over the last week.
More importantly, demand remains significantly higher vs. pre-Spotify boycott campaigns. This means users are sticking around.
In addition, mobile app data reiterates LikeFolio's findings. Tidal Google Play Rankings and Usage Rank continues to rise.
Meanwhile, Apple Music is failing to maintain any momentum, already experiencing a major drop-off activity-wise.
While the market sorts out what to do with Spotify, keep an eye on SQ. This may be just the adoption spark the platform needed.