Is Ford Stealing Market Share from Tesla?

A February auto sales report from Morgan Stanley showed that Tesla (TSLA) is losing market share to Ford Motor Company (F), citing the new Mustang Mach-E as major factor.

LikeFolio's data provides further legitimacy to these findings.

Consumer mentions of Ford’s new electric SUV have surged in 2021, trending +35% YoY in the past month.

From a volume perspective, Mach-E total mentions have surpassed those of the popular Tesla Model X.

Only time will tell if Ford can maintain a growing share of the EV market. We've also got a close eye on the consumer happiness metric, where historically Tesla has led.