About
Information is our nourishment. Say hello to the data gods.
Meet Our Team
Consumers speak. We listen, analyze, and dig deep. You win!
Learn More
Solutions
Get targeted insights into industry trends with our quarterly sector reports, so you can predict the future and stay a step ahead.
Learn More
Receive alerts and reports to power your fund management. Partner with our team of analysts to take your research to the next level.
Learn More
Plug our consumer-demand-data directly into your client-facing software, tools, and platform or work with us to create custom, high-value content your customers will love.
Learn More
Testing our data is like jumping in a time machine to compare market gains and losses against reliable and annotated historical data.
Learn More
Track specific tickers, receive alerts, and watch sector-specific trends. Drill down on individual stocks and see where consumer sentiment aligned with gains and losses in trading.
Learn More
Who We Serve
LikeFolio is your real-time focus group keeping you connected to consumers and giving you a critical edge over your competition.
Learn More
LikeFolio is your research secret weapon to sniff out game-changing shifts in the market before they happen.
Learn More
LikeFolio is source of quantitative data based upon real consumer insights to power your investment engine.
Learn More
LikeFolio is your content pipeline positioning your tool as an indispensable resource to your customers.
Learn More
LikeFolio has partnered with Tradesmith to build Derby City Insights and bring our powerful insights engine to private investors.
Learn More

Is ON Running just a Victim of Current Market Volatility, or is there more to the Story?

March 14, 2022

ON Running is a popular athletic shoe and performance sportswear company from Switzerland that owns a large portion of its market share in the European markets.

The shoe company is considered more of a luxury brand with higher price points than traditional companies like Nike or Reebok, but that definitely hasn’t stopped them.

However, ONON's stock price has suffered quite a bit since beating targets and raising $746 million on its IPO last fall. 

So, what’s going on?

According to LikeFolio data, Purchase Intent Mentions are down -32% YoY... not a great sign.

But it could be more than just ON Running itself experiencing issues... Overall Mentions of Consumers Going for a Run, or Running, are down -15 % YoY.

The data could certainly point to the fact that many during the pandemic turned to running and outdoor exercise as many gyms and training classes were closed.

But what do their customers think?

Happiness Mentions are incredibly strong with this name, +87%. Even more, the positive mentions never really dip on a 3-year basis.

To me, this looks like a company that has just cooled off a bit after the post-pandemic era. ONON's IPO was met by Wall Street with high praise and their Happiness Mentions remain unbelievably strong.

Related Posts

New Coverage Addition, Upcoming IPO: ON Running

New Coverage Addition, Upcoming IPO: ON Running Our coverage list […]

Read More
A Recent IPO Backed by Roger Federer Looks Promising

On Running (ONON) is making big strides.  For context, ONON […]

Read More
Happy Feet: The World’s Most Satisfied Shoe Shoppers

Like the investment performance disclaimer, happy consumers don’t guarantee future […]

Read More

Related Posts

Related Reports

KEEP YOUR COMPETITIVE EDGE

Get FREE insights in your inbox every week with the Daily Drop.

About LikeFolio

LikeFolio analyzes social media data to accurately predict shifts in consumer behavior. We sell data and insights to professional investors, corporate research teams, and software providers.

Partner Sites

©2022 LikeFolio. All Rights Reserved.
Privacy Policy
|
Terms of Use
LikeFolio userslaptop-phonepie-chartchart-barsselect