Lululemon (LULU) eCommerce Pulse Check

March 4, 2021

Lululemon (LULU) eCommerce Pulse Check

Lululemon (LULU) maintained its dominance over the athleisure market throughout the pandemic, largely due to a seamless transition into digital sales.

Mentions of making online purchases from Lululemon (LULU) are still showing strength nearly a year removed from the start of the pandemic, having increased +49% YoY.

Since mall traffic hasn't recovered, continued development of eCommerce channels remains vital to the company's success. Shares of LULU came within $0.10 of breaching the $400 mark in September of last year. The stock has since declined more than -25% from that all-time high level.

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