Information is our nourishment. Say hello to the data gods.
Meet Our Team
Consumers speak. We listen, analyze, and dig deep. You win!
Learn More
Receive alerts and reports to power your fund management. Partner with our team of analysts to take your research to the next level.
Learn More
Plug our consumer-demand-data directly into your client-facing software, tools, and platform or work with us to create custom, high-value content your customers will love.
Learn More
Testing our data is like jumping in a time machine to compare market gains and losses against reliable and annotated historical data.
Learn More
Track specific tickers, receive alerts, and watch sector-specific trends. Drill down on individual stocks and see where consumer sentiment aligned with gains and losses in trading.
Learn More
Who We Serve
LikeFolio is your research secret weapon to sniff out game-changing shifts in the market before they happen.
Learn More
LikeFolio is source of quantitative data based upon real consumer insights to power your investment engine.
Learn More
LikeFolio is your content pipeline positioning your tool as an indispensable resource to your customers.
Learn More
LikeFolio has partnered with Tradesmith to build Derby City Insights and bring our powerful insights engine to private investors.
Learn More

More Consumers are using FuboTV (FUBO) than ever before

November 9, 2021

When it comes to viewing live television content, not all platforms are created equally. LikeFolio data suggests one provider, in particular, is outperforming vs. peers: FuboTV (FUBO)

On the chart above, the higher a company is located on the y axis, the more satisfied its customer base is. The further to the right the company is located on the x-axis, the larger its demand growth. So -- quickly growing companies with happy consumer bases should be located in the top right. This is the sweet spot. And this is exactly where FuboTV finds itself. What is giving FUBO an edge? Two main factors: a growing consumer preference for streaming content OTT (over the top) vs. traditional cable, and FuboTV's live-sports offerings. In 2020, more than 2.13 billion people worldwide used some type of OTT streaming service. This number is expected to grow to 2.71 billion by 2025. FuboTV believes its streaming experience is superior vs. peers because of its product experience and affordable pricing. Fubo currently offers the most bang-for-your-buck vs. competitors, with 100+ channels at $65/mo. While Hulu Plus Live TV and YouTube TV have offerings at the same price, both carry significantly fewer channels. While this price is also competitive vs. DISH, it requires no installation, hardware or long-term contract. Mentions like the one below confirm this premise, and contribute to a happiness rating that is 66% positive, and rising.

The fact that Happiness levels have improved on a YoY basis is impressive, mostly due to the explosive growth FuboTV's platform is recording. Sometimes when companies onboard large swaths of new members, capacity is strained and results in a lessened consumer experience. But that is not the case with Fubo.  And you can see that consumer mentions of signing up and using FuboTV have increased by triple digits on a YoY basis (the green line on the chart below).


Related Posts

Is changing leadership enough for Intel investors?

Intel (INTC) Intel shares are trading +16% YTD, most recently […]

Read More
Consumers love live sports...and the market loves FUBO

FuboTV (FUBO) Shares of fuboTV (FUBO) are up +371% YoY. However, […]

Read More
Can FuboTV win its bet on Live Sports?

Can FuboTV win its bet on Live Sports? Earlier this […]

Read More
1 2 3 5

Related Posts

Related Reports


Get FREE insights in your inbox every week with the Daily Drop.

About LikeFolio

LikeFolio analyzes social media data to accurately predict shifts in consumer behavior. We sell data and insights to professional investors, corporate research teams, and software providers.

Partner Sites

© 2024
 LikeFolio. All Rights Reserved.
Privacy Policy
Terms of Use
LikeFolio userslaptop-phonepie-chartselect