About
Information is our nourishment. Say hello to the data gods.
Meet Our Team
Consumers speak. We listen, analyze, and dig deep. You win!
Learn More
Solutions
Get targeted insights into industry trends with our quarterly sector reports, so you can predict the future and stay a step ahead.
Learn More
Receive alerts and reports to power your fund management. Partner with our team of analysts to take your research to the next level.
Learn More
Plug our consumer-demand-data directly into your client-facing software, tools, and platform or work with us to create custom, high-value content your customers will love.
Learn More
Testing our data is like jumping in a time machine to compare market gains and losses against reliable and annotated historical data.
Learn More
Track specific tickers, receive alerts, and watch sector-specific trends. Drill down on individual stocks and see where consumer sentiment aligned with gains and losses in trading.
Learn More
Who We Serve
LikeFolio is your real-time focus group keeping you connected to consumers and giving you a critical edge over your competition.
Learn More
LikeFolio is your research secret weapon to sniff out game-changing shifts in the market before they happen.
Learn More
LikeFolio is source of quantitative data based upon real consumer insights to power your investment engine.
Learn More
LikeFolio is your content pipeline positioning your tool as an indispensable resource to your customers.
Learn More
LikeFolio has partnered with Tradesmith to build Derby City Insights and bring our powerful insights engine to private investors.
Learn More

New Coverage Addition, Upcoming IPO: ON Running

July 19, 2021

New Coverage Addition, Upcoming IPO: ON Running

Our coverage list is expanding rapidly. Sometimes this includes private companies.

Why do we add these? To allow for company-to-company comparisons, to get ahead of upcoming IPOs, and when we receive multiple member requests..Y'all have been behind some of our favorite coverage additions, like RBLX.

Our recent ON Running company addition checks each of those boxes.

ON shoes, created by and for running enthusiasts, have gained serious traction with consumers in the last 2 years: Purchase Intent has increased +74% vs. 2019.

Demand reached all-time highs in 21Q1 just as consumers kicked off New Year Resolutions, and surged last year as gyms were closed during the pandemic.

Naturally, ON Running wants to capitalize on this momentum. The company is preparing to go public this fall.

ON Running is backed by Roger Federer, who just ended a multi-decade partnership with Nike. ON recently expanded beyond running/walking/trail shoes and into "tennis" shoes specifically with this Roger Pro. All shoes employ "CloudTec" -- a springy sole providing maximum comfort.

Do consumers agree?

According to LikeFolio Consumer Happiness levels, yes.

ON Running Consumer Happiness sits at the very top of the pack. Its next closest competitor (also known for comfort) lags by 10 points.

We'll be tracking ON Running Demand and Happiness closely ahead of the company's IPO. As generic "running" mentions normalize, can this explosive growth rate continue? We'll see...

Related Posts

Is ON Running just a Victim of Current Market Volatility, or is there more to the Story?

ON Running is a popular athletic shoe and performance sportswear […]

Read More
A Recent IPO Backed by Roger Federer Looks Promising

On Running (ONON) is making big strides.  For context, ONON […]

Read More
You’ll Never Guess Which Company Just Launched a Subscription Service…

The average person walks (or runs) through a pair of […]

Read More

Related Posts

KEEP YOUR COMPETITIVE EDGE

Get FREE insights in your inbox every week with the Daily Drop.

About LikeFolio

LikeFolio analyzes social media data to accurately predict shifts in consumer behavior. We sell data and insights to professional investors, corporate research teams, and software providers.

Partner Sites

©2022 LikeFolio. All Rights Reserved.
Privacy Policy
|
Terms of Use
LikeFolio userslaptop-phonepie-chartchart-barsselect