New Coverage Addition, Upcoming IPO: ON Running

Our coverage list is expanding rapidly. Sometimes this includes private companies.

Why do we add these? To allow for company-to-company comparisons, to get ahead of upcoming IPOs, and when we receive multiple member requests..Y'all have been behind some of our favorite coverage additions, like RBLX.

Our recent ON Running company addition checks each of those boxes.

ON shoes, created by and for running enthusiasts, have gained serious traction with consumers in the last 2 years: Purchase Intent has increased +74% vs. 2019.

Demand reached all-time highs in 21Q1 just as consumers kicked off New Year Resolutions, and surged last year as gyms were closed during the pandemic.

Naturally, ON Running wants to capitalize on this momentum. The company is preparing to go public this fall.

ON Running is backed by Roger Federer, who just ended a multi-decade partnership with Nike. ON recently expanded beyond running/walking/trail shoes and into "tennis" shoes specifically with this Roger Pro. All shoes employ "CloudTec" -- a springy sole providing maximum comfort.

Do consumers agree?

According to LikeFolio Consumer Happiness levels, yes.

ON Running Consumer Happiness sits at the very top of the pack. Its next closest competitor (also known for comfort) lags by 10 points.

We'll be tracking ON Running Demand and Happiness closely ahead of the company's IPO. As generic "running" mentions normalize, can this explosive growth rate continue? We'll see...