Information is our nourishment. Say hello to the data gods.
Meet Our Team
Consumers speak. We listen, analyze, and dig deep. You win!
Learn More
Receive alerts and reports to power your fund management. Partner with our team of analysts to take your research to the next level.
Learn More
Plug our consumer-demand-data directly into your client-facing software, tools, and platform or work with us to create custom, high-value content your customers will love.
Learn More
Testing our data is like jumping in a time machine to compare market gains and losses against reliable and annotated historical data.
Learn More
Track specific tickers, receive alerts, and watch sector-specific trends. Drill down on individual stocks and see where consumer sentiment aligned with gains and losses in trading.
Learn More
Who We Serve
LikeFolio is your research secret weapon to sniff out game-changing shifts in the market before they happen.
Learn More
LikeFolio is source of quantitative data based upon real consumer insights to power your investment engine.
Learn More
LikeFolio is your content pipeline positioning your tool as an indispensable resource to your customers.
Learn More
LikeFolio has partnered with Tradesmith to build Derby City Insights and bring our powerful insights engine to private investors.
Learn More

Nike Is Not Footlocker’s Only Issue

April 20, 2022

It's no surprise that Footlocker has problems.

It was revealed in late February that the company expects revenue to drop in 2022, as it can no longer sell as many products from its top vendor, Nike.

This is due to Nike’s shift in selling more of its sneakers and apparel directly to consumers.

As a result, Footlocker’s purchases from Nike will not surpass 60% of total purchases this year, down from 70% in 2021 and 75% in 2020.

With Nike making up a significant amount of Footlocker’s sales, the news hit the company’s shares, which are down 30% in 2022.

But there are other problems for Footlocker, primarily from a demand standpoint. 

Consumer Purchase Intent Mentions have steadily declined for a number of years now, despite a spike during the early part of the pandemic period.

Purchase Intent is currently pacing at 0% QoQ, and -39% YoY. 

Meanwhile, Overall Mentions, or Consumer Buzz, is trending at -1% QoQ and 0% YoY.

However, there are some positives…

Consumer Happiness has shifted gears lately and has increased +15% YoY, decreasing in negative sentiment and rising in positive sentiment, resulting in a Happiness Score of 62%.

Whether that is enough to turn the company’s fortunes is another question.

Related Posts

You down with DTC? (ya you know me!)

Nike reported an awesome quarter Tuesday evening.  The stock is […]

Read More
Can Footlocker deliver another earnings surprise?

Footlocker (FL) Last quarter, Footlocker stole our thunder when it […]

Read More
Footlocker got a Stimmy Bump...is it enough?

Footlocker got a Stimmy Bump...is it enough? Footlocker may be […]

Read More
1 2 3 6

Related Posts

Related Reports


Get FREE insights in your inbox every week with the Daily Drop.

About LikeFolio

LikeFolio analyzes social media data to accurately predict shifts in consumer behavior. We sell data and insights to professional investors, corporate research teams, and software providers.

Partner Sites

© 2023
 LikeFolio. All Rights Reserved.
Privacy Policy
Terms of Use
LikeFolio userslaptop-phonepie-chartselect