Not Your Daddy's Walmart (WMT)

May 15, 2024

As you sit back to stream a movie on your Vizio TV, you might not realize that with every ad you see, you're (soon to be) contributing to Walmart’s bottom line.

Walmart's $2.3 billion acquisition of Vizio represents a significant leap into the advertising arena.

Why adversiting?

Walmart aims to harness Vizio's smart TV technology to enhance its targeted advertising capabilities, driving higher revenue from ad sales and monetizing consumer data more effectively. This move is part of Walmart's broader strategy to diversify beyond groceries and staples...while bolstering both segments at the same time.

Long-Term Implications

This section is restricted to LikeFolio Pro Members only.

Want deeper insights? Get Free Access to The Vault.

Tags: 

Related Posts

How Social Data Predicted Walmart's Earnings Beat

Here's what LikeFolio data was showing heading into the Walmart earnings report that sent the stock 10% higher.

Read More
Can Walmart Earnings Repeat The Beat?

Last quarter, prior to Walmart's earnings report, data from the […]

Read More
Black Friday Flash: Which Retailers Won With Consumers On Thanksgiving?

Black Friday Weekend (leading into Cyber Monday) can make or […]

Read More
1 2 3 9

Related Posts

Related Reports

About LikeFolio

LikeFolio analyzes social media data to accurately predict shifts in consumer behavior. We sell data and insights to professional investors, corporate research teams, and software providers.
© 2024
 LikeFolio. All Rights Reserved.
LikeFolio