Peak holiday shopping is around the corner. And early projections suggest the consumer is STILL hot.

• Increased Spending: U.S. consumers are projected to spend an average of $902 this holiday season, up +3% from 2023.

• Digital Wallet Adoption: Digital wallets are gaining prominence, with projections indicating they will surpass debit cards in North American point-of-sale transaction value by 2027.
• Online Shopping Growth: Nearly half (48%) of consumers plan to increase their online spending this holiday season compared to last year, with Gen Z shoppers leading this trend.
• Fast-paced: A shorter time frame between Thanksgiving and Christmas means consumers are looking for speed and convenience. This could benefit retailers with an in-store (and online) presence and a seamless connection between both experiences.

One company in particular is pulling away from the pack when it comes to consumer momentum...and it might surprise you...

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