About
Information is our nourishment. Say hello to the data gods.
Meet Our Team
Consumers speak. We listen, analyze, and dig deep. You win!
Learn More
Solutions
Receive alerts and reports to power your fund management. Partner with our team of analysts to take your research to the next level.
Learn More
Plug our consumer-demand-data directly into your client-facing software, tools, and platform or work with us to create custom, high-value content your customers will love.
Learn More
Testing our data is like jumping in a time machine to compare market gains and losses against reliable and annotated historical data.
Learn More
Track specific tickers, receive alerts, and watch sector-specific trends. Drill down on individual stocks and see where consumer sentiment aligned with gains and losses in trading.
Learn More
Who We Serve
LikeFolio is your research secret weapon to sniff out game-changing shifts in the market before they happen.
Learn More
LikeFolio is source of quantitative data based upon real consumer insights to power your investment engine.
Learn More
LikeFolio is your content pipeline positioning your tool as an indispensable resource to your customers.
Learn More
LikeFolio has partnered with Tradesmith to build Derby City Insights and bring our powerful insights engine to private investors.
Learn More
Resources
Latest Resource
March 27, 2024
Is HD Overbought?

Last quarter Home Depot (HD) cleared a low bar, besting […]

Read More

Okay, Sports Betting, What's Next?

November 5, 2021

Okay, Sports Betting, What's Next?

This week, 2 major players in the sports betting game posted Q3 earnings that underwhelmed investors.

Bottom line: neither company is feeling an outpouring of love from the market right now.

But LikeFolio data suggests there's still gas in the tank here. 1. A growing consumer trend is propelling both companies: Sports Betting.

While these mentions typically tick up to a peak during the Super Bowl, they are already outpacing levels recorded last year by +9%. Even though the federal ban on Sports Betting was struck down in 2018, legalization is now unrolling on a state-by-state level. And perhaps a bit slower than expected. Mobile and online sports betting are only legal in 19 states right now. This means tremendous growth potential is still palpable, with millions of would-be users waiting for the green light by their legislatures. 2. DraftKings and Barstool Sportsbook (PENN minority-owned) continue to exhibit growing consumer demand.

Consumer mentions of downloading and using the DraftKings platform to wager on sporting events has increased +10% YoY.


Albeit, slower growth vs. last year's rate, but still powering through all-time highs. This slow-down is what informed our bearish near-term stance on DKNG on our weekly earnings sheet. We saw promising revenue growth but were concerned about near-term profitability. Bullseye. Long-term, we still like this name, especially as it shows signs of continued market share capture vs. peer FanDuel. Penn National Mentions are a little more tricky. The company operates a mix of traditional casinos and racetracks but also holds a minority stake in Barstool Sportsbook. Barstool Sportsbook usage mentions have increased +44% YoY.

PENN noted that the Barstool Sportsbook brick-and-mortar concepts are stimulating growth and attracting a younger audience: "our retail Barstool Sportsbook concepts are continuing to stimulate database growth and increase the frequency of visitation in the younger segments while also boosting gaming and food and beverage spend.

Related Posts

Is Draftkings worth betting on here?

DraftKings (DKNG) DraftKings has been busy, and is poised for […]

Read More
Gamers can't get enough of Nvidia's graphics cards

Nvidia (NVDA) Would you look at that?! It's no leg […]

Read More
DraftKings Shares Rise on Strong Report

DraftKings Shares Rise on Strong Report We recently issued a bullish […]

Read More
1 2 3 10

Related Posts

KEEP YOUR COMPETITIVE EDGE

Get FREE insights in your inbox every week with the Daily Drop.

About LikeFolio

LikeFolio analyzes social media data to accurately predict shifts in consumer behavior. We sell data and insights to professional investors, corporate research teams, and software providers.

Partner Sites

© 2024
 LikeFolio. All Rights Reserved.
Privacy Policy
|
Terms of Use
LikeFolio userslaptop-phonepie-chartselect