Information is our nourishment. Say hello to the data gods.
Meet Our Team
Consumers speak. We listen, analyze, and dig deep. You win!
Learn More
Receive alerts and reports to power your fund management. Partner with our team of analysts to take your research to the next level.
Learn More
Plug our consumer-demand-data directly into your client-facing software, tools, and platform or work with us to create custom, high-value content your customers will love.
Learn More
Testing our data is like jumping in a time machine to compare market gains and losses against reliable and annotated historical data.
Learn More
Track specific tickers, receive alerts, and watch sector-specific trends. Drill down on individual stocks and see where consumer sentiment aligned with gains and losses in trading.
Learn More
Who We Serve
LikeFolio is your research secret weapon to sniff out game-changing shifts in the market before they happen.
Learn More
LikeFolio is source of quantitative data based upon real consumer insights to power your investment engine.
Learn More
LikeFolio is your content pipeline positioning your tool as an indispensable resource to your customers.
Learn More
LikeFolio has partnered with Tradesmith to build Derby City Insights and bring our powerful insights engine to private investors.
Learn More

Pay Attention to Roku's partnership with Nielsen

March 10, 2021

Pay Attention to Roku's partnership with Nielsen

Looking at a chart of the underlying consumer demand growth, it’s not hard to see why we’ve been bullish on Roku (ROKU) for so long…

The massive 19Q4 bar (for the quarter ended 12/31/19) gained +57% YoY, which made the decision to buy at ~$90 a share in the following March a no-brainer.

Over the course of the pandemic and lockdowns, ROKU has established itself as the undisputed king of the OTT streaming industry, specifically through its innovative and lucrative advertising features.

Now it’s taking steps to further expand its advertising dominance, with a landmark deal to acquire Nielsen’s Advanced Video Advertising business.

This partnership will improve advertisers’ ability to reach their desired market and measure performance across ~100 million smart TVs and other streaming devices.

And, more importantly, this provides ROKU with an opportunity to capture an even larger portion of ad spend in the future – Very bullish.

Related Posts

Roku Earnings: What LikeFolio Data Is Telling Us

Roku makes streaming devices that allow its customers to stream […]

Read More
Should Roku be worried?

Roku (ROKU) Last year we highlighted a major opportunity for Roku: Streaming content […]

Read More
Holy Mackerel, Bitcoin!

Square (SQ), Bitcoin (BTCUSD) Square is buzzing alongside other crypto-involved […]

Read More
1 2 3 5

Related Posts


Get FREE insights in your inbox every week with the Daily Drop.

About LikeFolio

LikeFolio analyzes social media data to accurately predict shifts in consumer behavior. We sell data and insights to professional investors, corporate research teams, and software providers.

Partner Sites

© 2023
 LikeFolio. All Rights Reserved.
Privacy Policy
Terms of Use
LikeFolio userslaptop-phonepie-chartselect