Information is our nourishment. Say hello to the data gods.
Meet Our Team
Consumers speak. We listen, analyze, and dig deep. You win!
Learn More
Receive alerts and reports to power your fund management. Partner with our team of analysts to take your research to the next level.
Learn More
Plug our consumer-demand-data directly into your client-facing software, tools, and platform or work with us to create custom, high-value content your customers will love.
Learn More
Testing our data is like jumping in a time machine to compare market gains and losses against reliable and annotated historical data.
Learn More
Track specific tickers, receive alerts, and watch sector-specific trends. Drill down on individual stocks and see where consumer sentiment aligned with gains and losses in trading.
Learn More
Who We Serve
LikeFolio is your research secret weapon to sniff out game-changing shifts in the market before they happen.
Learn More
LikeFolio is source of quantitative data based upon real consumer insights to power your investment engine.
Learn More
LikeFolio is your content pipeline positioning your tool as an indispensable resource to your customers.
Learn More
LikeFolio has partnered with Tradesmith to build Derby City Insights and bring our powerful insights engine to private investors.
Learn More
Latest Resource
September 22, 2023
Is Unity the next Snapchat?

Remember when Snapchat unrolled a massive redesign in 2018, and […]

Read More

Pizza Wars are Heating up...

January 18, 2022

Pizza Wars are Heating up...

With a new year comes new resolutions. Every year, consumers around the world declare their intentions to shift directions and make a change.

But 2022 seems… different.

This year, people really aren’t even pretending to want to lose weight.

In fact, on a month-over-month basis – we’ve seen more growth in people talking about ordering pizza than about going on a diet!

Even more surprising has been the shift in consumer preferences for their pizza.
Generally, when we’ve looked at this comparison, Dominos (DPZ) has found itself squarely on top in terms of consumer happiness against its two primary rivals, Pizza Hut and Papa John’s (PZZA).

Pizza Hut, owned by Yum! Brands (YUM) now has the highest overall consumer happiness of the pizza brands, by a sizable margin.
This kind of happiness shift in a fickle industry like Pizza can be a significant leading indicator of future shifts in market share.
A more pressing issue for the entire industry is rising food costs.
Domino’s CEO Richard Allison says that costs are soaring by as much as 10% year over year, which is 300% more than average.
This cost squeeze has gotten so bad that Little Ceasars was forced to pass through the increases to consumers by raising the price of their famous Hot n’ Ready pizzas from $5 to $5.55 – the first such move in the company's history.
As costs soar higher… companies are left with only a few options: Raise prices, accept lower profits, or reduce the quality and cost of ingredients. While none of those choices sound great, it will be interesting to see which company can come out of this environment with the happiest customer base.

Related Posts

This Critical Metric Will Let Us Know When PZZA Is Ready To Recover

LikeFolio's Consumer Happiness data on Papa John's has been incredible […]

Read More
Fast-Casual Recovery Heightened vs. Fast-Food Peers

Fast-Casual Recovery Heightened vs. Fast-Food Peers LikeFolio Data reveals a […]

Read More
Can Domino's (DPZ) Defend its Fortress?

Can Domino's (DPZ) Defend its Fortress? According to LikeFolio data, […]

Read More
1 2 3 4

Related Posts

Related Reports


Get FREE insights in your inbox every week with the Daily Drop.

About LikeFolio

LikeFolio analyzes social media data to accurately predict shifts in consumer behavior. We sell data and insights to professional investors, corporate research teams, and software providers.

Partner Sites

© 2023
 LikeFolio. All Rights Reserved.
Privacy Policy
Terms of Use
LikeFolio userslaptop-phonepie-chartselect