Robinhood’s Demand Decline

March 16, 2022

Remember Robinhood? The mobile stock brokerage, not the legendary figure depicted in English folklore...

Sure you do...

The pandemic resulted in a wild ride for financial markets, one of which was the rise of the retail investor/trader.

And Robinhood was the go-to platform for said market participants.

After its IPO in July last year, the stock surged to a high of $85.

But since that day, it's been a downhill ride. The company's shares fell to their currentprice of just over $11 per share.

In further bad news for the company, LikeFolio data doesn't suggest users are rushing back to the platform since that retail investor rally last year.

Consumer Purchase Intent Mentions have declined significantly, trending down -51% QoQ and -58% YoY.

As you can see, there was another rise in Consumer Demand for Robinhood at the back end of 2021, but it was short-lived and failed to reach anything like the heights previously seen.

In Q4 the company reported that monthly active users fell to 17.3 million from 18.9 million in the third quarter.

That decline is no surprise when we consider the Investing in Stocks trend.

LikeFolio data shows that mentions of Investing in Stocks are on track to close the current season (March 1 to June 1) at -12% QoQ and -11% YoY.

Considering the current macro environment, which has resulted in a general market decline, it's no wonder Robinhood's Consumer Demand is on a downwards slope.

Due to the current market sentiment, it would be slightly unwise to say whether the Robinhood demand slump will or will not continue.

However, it's certainly one to watch.

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