RobinHood's IPO is Fraught with Doubt (HOOD)

As promising as LikeFolio's data for DUOL looks, it’s being overshadowed by a much higher-profile IPO scheduled for this week... Robinhood Markets (HOOD).

Much like DUOL, Robinhood leverages a mobile-focused and gamified approach to draw in new users, except Robinhood is a retail brokerage -- Their approach landed them at the center of the unprecedented $GME short squeeze in January 2021.

Mentions of retail traders utilizing Robhinhood's platform are still showing YoY strength, but have pulled back -62% in the past quarter.

Underlying Mentions show that the $GME fiasco was not a net positive for the Robinhood brand, and the slowdown in user growth has likely been compounded by the company's support of the meme-cryptocurrency: Dogecoin ($DOGE-USD).

HOOD's Consumer Happiness has yet to recover, sitting at just 55% positive in the past month (-12% vs. the prior year).

The company's scheduled IPO will attract a lot of buzz this week, but we recommend steering clear of this controversial name, at least until the dust has settled.