Information is our nourishment. Say hello to the data gods.
Meet Our Team
Consumers speak. We listen, analyze, and dig deep. You win!
Learn More
Receive alerts and reports to power your fund management. Partner with our team of analysts to take your research to the next level.
Learn More
Plug our consumer-demand-data directly into your client-facing software, tools, and platform or work with us to create custom, high-value content your customers will love.
Learn More
Testing our data is like jumping in a time machine to compare market gains and losses against reliable and annotated historical data.
Learn More
Track specific tickers, receive alerts, and watch sector-specific trends. Drill down on individual stocks and see where consumer sentiment aligned with gains and losses in trading.
Learn More
Who We Serve
LikeFolio is your research secret weapon to sniff out game-changing shifts in the market before they happen.
Learn More
LikeFolio is source of quantitative data based upon real consumer insights to power your investment engine.
Learn More
LikeFolio is your content pipeline positioning your tool as an indispensable resource to your customers.
Learn More
LikeFolio has partnered with Tradesmith to build Derby City Insights and bring our powerful insights engine to private investors.
Learn More

So… how did you two meet?  

December 8, 2022

It’s been over two decades since my last “first date”, so when it comes to understanding the dating app world --- well let’s just say I’m fully reliant on industry data and LikeFolio consumer insights.

But just because I’m not a consumer in a space doesn’t mean I can’t look for big profit opportunities in major trends, and online dating certainly fits the bill.

Here’s what we’re seeing at the moment.

Marriage is out

The marriage rate in the United States is absolutely plummeting.

The percentage of women who have never been married has increased significantly over the last 30 years, now topping 30% of the population for the first time ever.

The same phenomenon is occurring with men, which now have over 40% of their population in the “never married” section.

Online Dating is here to stay

LikeFolio trend analysis shows that dating app interest has grown over 10x in the past decade, and currently sits near all-time highs.

Most couples are meeting online, a dramatic shift from the days of friends, family, and school introductions.

Revenue to online dating companies has followed suit, with North American revenues set top 3 billion dollars a year in the next few years.
Companies to watch:

Tinder -- owned by Match (MTCH)

Yesterday’s news. Consumers are leaving the platform, tiring of “quick hit”, unlimited matching.

Bumble (BMBL)

“Ladies make the first move” on this app, easing the frustrations associated with other “swipe and hope” dating sites.

Website returning users are growing steadily, and highly correlated to revenue…

….but the company has missed EPS estimates in each of the past 4 quarters.

With expectations extremely low, Bumble may be setting up for a positive surprise. (Its score is just so high, and highly correlated. The slowdown in rev growth may not be as much as people expect...)

Hinge – also owned by Match (MTCH)

Quickly accelerating revenue per paying user, which could be critical to long-term profitability.

Hinge is the outperformer among the major dating apps, with higher consumer happiness and demand growth than peers.

For the record… I met my wife the old-fashioned way… after a few too many drinks in a bar full of young people.

I think the next generation could learn a few things about the limitations of algorithmic matching… sometimes it’s all in a glance…

Related Posts

New content is keeping Disney Plus subscribers around

Disney+ (DIS) The explosive consumer adoption of Disney Plus is […]

Read More
Reopening: Bad for Dating Apps?

Reopening: Bad for Dating Apps? According to LikeFolio research, Consumers’ […]

Read More
Bumble (BMBL) Smashes Earnings Expectations

Bumble (BMBL) Smashes Earnings Expectations Yesterday Bumble Inc. (BMBL) reported 21Q1 […]

Read More
1 2 3

Related Posts

Related Reports


Get FREE insights in your inbox every week with the Daily Drop.

About LikeFolio

LikeFolio analyzes social media data to accurately predict shifts in consumer behavior. We sell data and insights to professional investors, corporate research teams, and software providers.

Partner Sites

© 2024
 LikeFolio. All Rights Reserved.
Privacy Policy
Terms of Use
LikeFolio userslaptop-phonepie-chartselect