About
Information is our nourishment. Say hello to the data gods.
Meet Our Team
Consumers speak. We listen, analyze, and dig deep. You win!
Learn More
Solutions
Receive alerts and reports to power your fund management. Partner with our team of analysts to take your research to the next level.
Learn More
Plug our consumer-demand-data directly into your client-facing software, tools, and platform or work with us to create custom, high-value content your customers will love.
Learn More
Testing our data is like jumping in a time machine to compare market gains and losses against reliable and annotated historical data.
Learn More
Track specific tickers, receive alerts, and watch sector-specific trends. Drill down on individual stocks and see where consumer sentiment aligned with gains and losses in trading.
Learn More
Who We Serve
LikeFolio is your research secret weapon to sniff out game-changing shifts in the market before they happen.
Learn More
LikeFolio is source of quantitative data based upon real consumer insights to power your investment engine.
Learn More
LikeFolio is your content pipeline positioning your tool as an indispensable resource to your customers.
Learn More
LikeFolio has partnered with Tradesmith to build Derby City Insights and bring our powerful insights engine to private investors.
Learn More
Resources
Latest Resource
December 8, 2023
The Hottest Stocks Under the Tree

Holiday shopping is in full swing. If you haven’t started […]

Read More

Specialty Menu Items Drive Starbucks Demand

February 1, 2022

Starbucks has an edge: it knows what its consumers want.
The company was years ahead of the plant-based movement, offering consumers plant-based milk options (for a 70-cent upcharge) since 2004, most recently adding Oat Milk to its list of choices in March of 2021.
Now Starbucks is getting ahead of another major consumer trend: Boosting Immunity.
Consumers are increasingly leveraging functional ingredients from probiotics to Ginseng to improve things like gut health and their immune system.



Demand for Starbuck’s Medicine Ball Tea exploded over the last 2 months as the Omicron variant and flu season took hold in December.



The drink features ingredients like mint, green tea, peach, citrus, and honey alongside steamed water, provides functional benefits that consumers are craving…and most importantly, brought more consumers in the door.



In fact, Google Trends reveals that consumers searching for Medicine Ball tea most often turned to Starbucks.



While this trend does appear to have peaked, it demonstrates Starbucks’ ability to remain timely and develop products that meet consumer needs.
Overall, Holiday menu items and specialty items helped to spark a momentum shift for Starbucks in the last quarter. While we can’t know how the company is performing in its second-largest market (China), English-speaking data is turning positive.

Related Posts

5 Reasons Dunkin' Donuts is Superior to Starbucks

Dunkin' Donuts is superior to Starbucks.  There is really no […]

Read More
Starbucks announces plans for massive expansion

Starbucks (SBUX) Starbucks shares surged to an all-time high yesterday […]

Read More
We're not betting against SBUX

Starbucks (SBUX) According to consumer demand, "starbs" is losing its […]

Read More
1 2 3 5

Related Posts

Related Reports

KEEP YOUR COMPETITIVE EDGE

Get FREE insights in your inbox every week with the Daily Drop.

About LikeFolio

LikeFolio analyzes social media data to accurately predict shifts in consumer behavior. We sell data and insights to professional investors, corporate research teams, and software providers.

Partner Sites

© 2023
 LikeFolio. All Rights Reserved.
Privacy Policy
|
Terms of Use
LikeFolio userslaptop-phonepie-chartselect