Sport Betting is Heating Up

September 16, 2021

Sport Betting is Heating Up

With the return of professional football in the United States, Sports Gambling Mentions are picking up steam. Consumer Mentions of placing bets on sporting events have begun to accelerate, pacing +24% QoQ on a 30-day moving average.

Sports betting in the U.S. showed unusual strength in 2020, especially in the months after the post-lockdown return of professional sports -- On the 30d trendline, Mentions are still slightly below 2020 levels (-10% YoY) but already +8% vs. 2019.

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