About
Information is our nourishment. Say hello to the data gods.
Meet Our Team
Consumers speak. We listen, analyze, and dig deep. You win!
Learn More
Solutions
Receive alerts and reports to power your fund management. Partner with our team of analysts to take your research to the next level.
Learn More
Plug our consumer-demand-data directly into your client-facing software, tools, and platform or work with us to create custom, high-value content your customers will love.
Learn More
Testing our data is like jumping in a time machine to compare market gains and losses against reliable and annotated historical data.
Learn More
Track specific tickers, receive alerts, and watch sector-specific trends. Drill down on individual stocks and see where consumer sentiment aligned with gains and losses in trading.
Learn More
Who We Serve
LikeFolio is your research secret weapon to sniff out game-changing shifts in the market before they happen.
Learn More
LikeFolio is source of quantitative data based upon real consumer insights to power your investment engine.
Learn More
LikeFolio is your content pipeline positioning your tool as an indispensable resource to your customers.
Learn More
LikeFolio has partnered with Tradesmith to build Derby City Insights and bring our powerful insights engine to private investors.
Learn More

Spotify (SPOT): Are Neil Young loyalists all bark and no bite?

January 28, 2022

Politically-motivated tweeters may seem the loudest, but LikeFolio history shows that these types of events rarely move the needle long-term.
In fact, LikeFolio has logged more than 320 politically-motivated high volume dates for companies that we cover…
This is good news for a company like Spotify, which finds itself in the middle of a battle between… Joe Rogan and Neil Young.
We didn’t see that one coming.
Spotify sentiment has dipped by 20 points since the company reaffirmed it would keep Joe Rogan’s podcast, thus prompting Neil Young to remove his music from the service.



But as you can see circled above, this is far from the largest negative sentiment spike recorded by Spotify.


And qualitative analysis reveals a mixed bag of consumer responses, not all at the detriment of the platform itself.



Bottom line: keep an eye on consumer demand long-term to understand any lasting ramifications of Spotify’s content decision. Typically politically motivated events turn out to be flashes in the pan. But we’ll be watching to confirm.

Tags: 

Related Posts

Spotify's podcast platform is winning big

Spotify (SPOT) purchase intent surging Spotify Purchase Intent was the […]

Read More
Spotify shares are powering up into earnings

Spotify (SPOT) Spotify shares have gained more than +8% since […]

Read More
Spotify (SPOT) is Playing the Long Game

Spotify (SPOT) is Playing the Long Game As consumer behaviors […]

Read More
1 2 3 4

Related Posts

Related Reports

KEEP YOUR COMPETITIVE EDGE

Get FREE insights in your inbox every week with the Daily Drop.

About LikeFolio

LikeFolio analyzes social media data to accurately predict shifts in consumer behavior. We sell data and insights to professional investors, corporate research teams, and software providers.

Partner Sites

© 2023
 LikeFolio. All Rights Reserved.
Privacy Policy
|
Terms of Use
LikeFolio userslaptop-phonepie-chartselect