This is an important metric to monitor to gauge the company's success rate with existing consumers.
Last quarter, the company noted its styling algorithm is getting smarter: "We previously shared a measure that we internally refer to as a successful first Fix, which we define as the percent of clients who purchase at least one item in their first Fix and look forward to their second Fix. In each of the last two quarters, nearly 80% of our first Fixes met this criteria, which is the highest level we've seen in five years."
Stitch Fix is well positioned: consumers increasingly seek eCommerce options (+29% YoY) and personalized shopping experiences (+28% YoY).
We'll be listening to see if the company can meet investor expectations after an unexpected beat in the first quarter sent shares soaring.