Supply Chain Issues are Impacting Shopping Behavior
January 31, 2022
The “supply chain” has leaped to the forefront of public consciousness over the past year. Goods simply aren’t moving like they used to.
According to LikeFolio Consumer Insights data, this phenomenon is beginning to have a significant impact on consumer shopping behavior:
More delivery delays, less eCommerce shopping. Clearly, this is not a good trend for eCommerce players. No one likes a late package – and when it starts happening often enough, buyers will opt for (now competent) curbside pickup options from major retailers. But eCommerce players aren’t the only ones getting squeezed. The delivery companies themselves also face macro headwinds when consumers opt to get it themselves. Interestingly, LikeFolio consumer happiness data is showing that UPS is significantly outperforming its main rival FedEx when it comes to keeping consumers happy:
This is a major happiness gap. It tells me that consumers are likely to get pickier and pickier about who is shipping them their goods. This could become especially important to watch if the eCommerce woes continue, and give UPS a significant competitive advantage with consumers if and when the supply chain issues clear up.