About
Information is our nourishment. Say hello to the data gods.
Meet Our Team
Consumers speak. We listen, analyze, and dig deep. You win!
Learn More
Solutions
Get targeted insights into industry trends with our quarterly sector reports, so you can predict the future and stay a step ahead.
Learn More
Receive alerts and reports to power your fund management. Partner with our team of analysts to take your research to the next level.
Learn More
Plug our consumer-demand-data directly into your client-facing software, tools, and platform or work with us to create custom, high-value content your customers will love.
Learn More
Testing our data is like jumping in a time machine to compare market gains and losses against reliable and annotated historical data.
Learn More
Track specific tickers, receive alerts, and watch sector-specific trends. Drill down on individual stocks and see where consumer sentiment aligned with gains and losses in trading.
Learn More
Who We Serve
LikeFolio is your real-time focus group keeping you connected to consumers and giving you a critical edge over your competition.
Learn More
LikeFolio is your research secret weapon to sniff out game-changing shifts in the market before they happen.
Learn More
LikeFolio is source of quantitative data based upon real consumer insights to power your investment engine.
Learn More
LikeFolio is your content pipeline positioning your tool as an indispensable resource to your customers.
Learn More
LikeFolio has partnered with Tradesmith to build Derby City Insights and bring our powerful insights engine to private investors.
Learn More

The King of Boutique Fitness is Poised for Growth…

May 25, 2022

Consumers are flocking to Xponential Fitness (XPOF) classes as gyms re-open and social activities prompt a focus on health (and appearance).

Xponential Fitness boasts several group fitness brands under its umbrella, including CycleBar, Pure Barre, and even StretchLab.

When Xponential Fitness released its 22Q1 earnings two weeks ago, it topped revenue expectations, posting $50.36 million vs. $45.24 expected.Q1 revenue grew 73%, which wasn’t a surprise to us.

However, it posted a wider than expected loss.

The company said this was in part due to a “$9.5 million non-cash contingent consideration related primarily to the Rumble acquisition.” 

XPOF shares have continued to shed value since that earnings report, building on negative momentum since March. The stock is down 33% in the last month and 23% in 2022…But this could provide an attractive entry point.

Here are 3 reasons XPOF stock could turn around.

1. A Macro Headwind

Consumers are dipping their toes in group fitness classes again.

Mentions of attending a class are trending +3% QoQ and +17% YoY. While they are still nowhere near pre-pandemic levels, this is a noted improvement.

The attending a group fitness class trend surged to an all-time high right before the pandemic.

And while gym-goers may still be wary, they are heading back. Gym membership sign-ups are +16% higher YoY, while working out at home mentions push lower.

2. Consumers Love the Classes

Consumer Happiness Mentions for XPOF are extremely positive, trending +8 points higher YoY, with Positive Sentiment at 85% (this is high).

That happiness is primarily driven by the popularity of XPOF’s CycleBar brand, which is trending +9% YoY.

Even more impressive: happiness is rising alongside increased buzz. CycleBar Overall Mentions have risen by +14% YoY.

3. User Growth is Strong

While mentions of attending a group fitness class are not yet near pre-pandemic levels, Purchase Intent Mentions for XPOF is on course to close well above Q2 2019.

Overall Mentions for Xponential Fitness are currently trending at +19% QoQ and +85% YoY, while Purchase Intent Mentions are rising at an even steeper clip:+25% QoQ and +182% YoY in the current quarter.

Bottom Line: Xponential Fitness’ various group fitness classes are a favorite amongst consumers and popularity is growing.

Demand for XPOF brands is rising on both a near-term and long-term basis, and a growing number of consumers are heading back to group fitness classes.

The company is also outpacing other fitness competitors such as Planet Fitness, Peloton, and Nautilus.

We’ll continue to monitor XPOF as its expands its digital presence in collaboration with Lululemon’s MIRROR offering.

But for now, data is looking increasingly positive.

Related Posts

An Xponential Rise (XPOF)

Over the weekend, we released a report on Planet Fitness and its […]

Read More
Better shape up!

With another hot inflation reading in the books, Americans continue to face […]

Read More

Related Posts

Related Reports

KEEP YOUR COMPETITIVE EDGE

Get FREE insights in your inbox every week with the Daily Drop.

About LikeFolio

LikeFolio analyzes social media data to accurately predict shifts in consumer behavior. We sell data and insights to professional investors, corporate research teams, and software providers.

Partner Sites

©2022 LikeFolio. All Rights Reserved.
Privacy Policy
|
Terms of Use
LikeFolio userslaptop-phonepie-chartchart-barsselect