The key takeaway here is that users are gravitating to an authentic social media experience – one that is less curated and more organic.
This has serious implications for brands and advertisers. The company is working to figure out how to monetize its users, and initial plans suggest the company is leaning more toward paid features vs. advertising. But this could change.
Additional implications exist for companies…specifically obstacles related to privacy.
As BeReal popularity rises, so does a concern among employers. Often, BeReal sends its notification in the middle of the workday, and many people mindlessly snap a picture of their work screen. See the confidentiality violation risk there?
For investors: right now BeReal is privately owned. However, its growth is already changing the way users consider social media…similar to TikTok’s disruption a few years ago.
Pay close attention to how this app disrupts the market share breakdown of current social media apps…and how this could influence the flow of ad dollars moving forward.