HIMS is an alternative health service provider that bypasses the traditional “insurance” middleman by serving its audience directly, at a reasonable price.
The company targets a younger audience that increasingly seeks convenience, simplicity, and affordability.
While there are many players in the direct-health market, data shows that HIMS boasts the HAPPIEST consumers, and the HIGHEST growth rate vs. peers in the space, including Teledoc (TDOC), One Medical (ONEM), and Amwell (AMWL).
The number of consumers talking about HIMS has actually increased on a YoY basis, building on success achieved during lockdown itself…an impressive feat.
What is the company doing right?
It’s tapping into major consumer trends…
Check out some of the most quickly growing trends we track in the health and wellness space:
Hims & Hers not only provides health access directly to consumers, but it is focusing on areas that its audience base cares about, including improvingmental health, energy, and sleep.