SEO is a vital part of many businesses – especially in an increasingly digital era.

According to Safari Digital, 61% of marketers believe that search engine optimization (SEO) is the key to online success, making platforms such as Semrush an essential tool.

The online shift has only accelerated the need for more companies to enhance SEO expertise, alongside competitive digital analysis.

Businesses spent about $47.5 billion on SEO and related products and services in 2020, and that is expected to reach up to $77.6 billion by 2023.

One company touting comprehensive SEO, content marketing, market research, advertising, and social media services is exhibiting signs of increased user adoption: Semrush (SEMR).

With SEMR shares down -54% in 2022, is it time for a look?

Here’s what we’re watching:

1. SEMR User Happiness is High and Stable

Semrush’s Positive Sentiment score of 89% is impressive, inching even higher on a YoY and QoQ basis.

This high level of happiness suggests high user retention. And it is also a forward-looking indicator of future growth.

After all, clients will quickly leave if services fail to produce results. In the LikeFolio universe, this often surfaces in mention analysis from consumers making a switch.

Qualitative analysis confirms a growing number of consumers are talking about switching to Semrush from Ahrefs.

We’re monitoring these mentions to confirm continued market share capture.

2. Consumer Buzz is Building

Semrush mentions in 22Q2 pacing for multi-year highs: Overall Mentions are currently pacing +11% QoQ and +22% YoY.

And this is translating to userbase expansion.

In its Q1 earnings report, the SEMR said its paid subscribers rose approximately 19% YoY to over 87,000.

3. Data Suggests Accelerated User Growth Expansion in 22Q2

Purchase Intent mentions (reflective of signing up for Semrush services) are trending +37% QoQ and +110% YoY in the current quarter, a new all-time high.

While we’re only 2/3 of the way through 22Q2, the current pace is strong.