Information is our nourishment. Say hello to the data gods.
Meet Our Team
Consumers speak. We listen, analyze, and dig deep. You win!
Learn More
Receive alerts and reports to power your fund management. Partner with our team of analysts to take your research to the next level.
Learn More
Plug our consumer-demand-data directly into your client-facing software, tools, and platform or work with us to create custom, high-value content your customers will love.
Learn More
Testing our data is like jumping in a time machine to compare market gains and losses against reliable and annotated historical data.
Learn More
Track specific tickers, receive alerts, and watch sector-specific trends. Drill down on individual stocks and see where consumer sentiment aligned with gains and losses in trading.
Learn More
Who We Serve
LikeFolio is your research secret weapon to sniff out game-changing shifts in the market before they happen.
Learn More
LikeFolio is source of quantitative data based upon real consumer insights to power your investment engine.
Learn More
LikeFolio is your content pipeline positioning your tool as an indispensable resource to your customers.
Learn More
LikeFolio has partnered with Tradesmith to build Derby City Insights and bring our powerful insights engine to private investors.
Learn More
Latest Resource
December 8, 2023
The Hottest Stocks Under the Tree

Holiday shopping is in full swing. If you haven’t started […]

Read More

This SEO Platform Could Experience Explosive Growth

June 1, 2022

SEO is a vital part of many businesses – especially in an increasingly digital era.

According to Safari Digital, 61% of marketers believe that search engine optimization (SEO) is the key to online success, making platforms such as Semrush an essential tool.

The online shift has only accelerated the need for more companies to enhance SEO expertise, alongside competitive digital analysis.

Businesses spent about $47.5 billion on SEO and related products and services in 2020, and that is expected to reach up to $77.6 billion by 2023.

One company touting comprehensive SEO, content marketing, market research, advertising, and social media services is exhibiting signs of increased user adoption: Semrush (SEMR).

With SEMR shares down -54% in 2022, is it time for a look?

Here’s what we’re watching:

1. SEMR User Happiness is High and Stable

Semrush’s Positive Sentiment score of 89% is impressive, inching even higher on a YoY and QoQ basis.

This high level of happiness suggests high user retention. And it is also a forward-looking indicator of future growth.

After all, clients will quickly leave if services fail to produce results. In the LikeFolio universe, this often surfaces in mention analysis from consumers making a switch.

Qualitative analysis confirms a growing number of consumers are talking about switching to Semrush from Ahrefs.

We’re monitoring these mentions to confirm continued market share capture.

2. Consumer Buzz is Building

Semrush mentions in 22Q2 pacing for multi-year highs: Overall Mentions are currently pacing +11% QoQ and +22% YoY.

And this is translating to userbase expansion.

In its Q1 earnings report, the SEMR said its paid subscribers rose approximately 19% YoY to over 87,000.

3. Data Suggests Accelerated User Growth Expansion in 22Q2

Purchase Intent mentions (reflective of signing up for Semrush services) are trending +37% QoQ and +110% YoY in the current quarter, a new all-time high.

While we’re only 2/3 of the way through 22Q2, the current pace is strong.


Related Posts

5 Stocks to Watch This Week ($ULTA, $NWL, $U, $TTWO, $SEMR)

Another week of earnings season!  Here are 5 names that […]

Read More

Related Posts

Related Reports


Get FREE insights in your inbox every week with the Daily Drop.

About LikeFolio

LikeFolio analyzes social media data to accurately predict shifts in consumer behavior. We sell data and insights to professional investors, corporate research teams, and software providers.

Partner Sites

© 2023
 LikeFolio. All Rights Reserved.
Privacy Policy
Terms of Use
LikeFolio userslaptop-phonepie-chartselect