Trend Driver: Digestive/Gut Health

We're currently tracking nearly 600 consumer behaviors, ranging from cryptocurrency interest, to working from home, to eating pizza.

These high-level consumer behaviors can serve as significant headwinds or tailwinds for companies we track.

When we see related behaviors rising alongside each other, we know we're REALLY onto something.

Right now, a major theme is developing in Health/Wellness: Gut Health.

Check out the top two wellness trends in our Universe right now, from a YoY growth perspective. See the theme?

Consumer Mentions of improving their digestive/gut health have increased +42% YoY and are currently at all-time highs.

The steady, multi-year upward trajectory of this trend suggests this isn't a fad.

How does this translate to investors? Consider how one company we're tracking is wisely leveraging the probiotics consumers increasingly desire.

The real question...is it working? Looks like it.

LikeFolio Mention Buzz shows growth in Chobani Product Mentions: +29% vs. 2019. after a multi-year downtrend.

The coolest part? At LikeFolio we can actually drill down to see what is driving this growth.

While overall product mentions have increased +29% vs. 2019 levels, consumer mentions of Chobani alongside an indication of improving gut health have increased +38% in the same time frame...a steeper clip.

Tweets like this:

Chobani confidentially filed for IPO earlier this month. Watch out for an official coverage addition soon.