About
Information is our nourishment. Say hello to the data gods.
Meet Our Team
Consumers speak. We listen, analyze, and dig deep. You win!
Learn More
Solutions
Get targeted insights into industry trends with our quarterly sector reports, so you can predict the future and stay a step ahead.
Learn More
Receive alerts and reports to power your fund management. Partner with our team of analysts to take your research to the next level.
Learn More
Plug our consumer-demand-data directly into your client-facing software, tools, and platform or work with us to create custom, high-value content your customers will love.
Learn More
Testing our data is like jumping in a time machine to compare market gains and losses against reliable and annotated historical data.
Learn More
Track specific tickers, receive alerts, and watch sector-specific trends. Drill down on individual stocks and see where consumer sentiment aligned with gains and losses in trading.
Learn More
Who We Serve
LikeFolio is your real-time focus group keeping you connected to consumers and giving you a critical edge over your competition.
Learn More
LikeFolio is your research secret weapon to sniff out game-changing shifts in the market before they happen.
Learn More
LikeFolio is source of quantitative data based upon real consumer insights to power your investment engine.
Learn More
LikeFolio is your content pipeline positioning your tool as an indispensable resource to your customers.
Learn More
LikeFolio has partnered with Tradesmith to build Derby City Insights and bring our powerful insights engine to private investors.
Learn More

Trend Watch: Fizz is Out, Non-Carbonated is In

September 20, 2022
Consumer preference shifts can come at you fast, so it’s good to have a data advantage that can quantify consumer chatter in real-time.

A fantastic (and current) example of this is the explosion in popularity and demand for drinks without carbonation:
As you can see from the LikeFolio Consumer Demand chart above, consumer mentions of non-carbonated drinks spiked in the Spring of 2022 and are currently on pace for a record quarter in Q3.

The driving force?

Health.

Carbonated drinks may aggravate existing gut issues even more, especially in people with IBS, Crohn’s disease, or acid reflux.

By skipping the fizz, many folks are finding their evenings more enjoyable… and often better tasting.

Potential (Early) Winners: 

Boston Beer Company (SAM): As we noted earlier this year, Twisted Tea is a non-carbonated, alcoholic beverage that is reviving SAM’s consumer buzz after the hard seltzer craze began to fizzle out in early 2022.

Celsius Holdings (CELH): We’re seeing some good buzz around Celsius’ new non-carbonated energy drinks.

Monster Energy (MNST): The REHAB brand is gaining favor with consumers looking for an uptick in energy without the spicy fizz.


Private companies like NOCA/Boozy Lemonade, BeatBox, Mom Water, and Guayaki Yerba Mate are also staking a claim in the non-carbonated movement.


Potential Losers:

Pepsi’s (PEP) SodaStream has built its entire business model on delivering carbonation to your home. While once a fan favorite, we’re concerned about the prospects for this brand as consumers shift away from the fizz. Luckily, Pepsi is one of the most diversified companies in the world and should have no problem reacting accordingly.


Bottom line: Beverages (both adult and non-alcoholic) are an extremely competitive category, and the consumer can be fickle.

Brands should be aware -- Fizz is out, health and flavor are in.

Related Posts

Tastes Great, WAY Less Filling -- Hard Sparkling Is Dominating The Alcohol Industry

Drinker’s tastes and priorities are shifting in a major way. […]

Read More
Snacking is driving demand for Frito-Lay ($PEP)

PepsiCo (PEP) The quarantine 15 didn't materialize out of thin […]

Read More
We're not betting against SBUX

Starbucks (SBUX) According to consumer demand, "starbs" is losing its […]

Read More
1 2 3 8

Related Posts

Related Reports

KEEP YOUR COMPETITIVE EDGE

Get FREE insights in your inbox every week with the Daily Drop.

About LikeFolio

LikeFolio analyzes social media data to accurately predict shifts in consumer behavior. We sell data and insights to professional investors, corporate research teams, and software providers.

Partner Sites

©2022 LikeFolio. All Rights Reserved.
Privacy Policy
|
Terms of Use
LikeFolio userslaptop-phonepie-chartchart-barsselect