Using data generated from the public conversation on Twitter, LikeFolio refined proprietary "signals" to help investors understand shifts in consumer demand and happiness for brands and products owned by publicly traded companies.

By using a combination of Twitter’s Full-Archive Search and PowerTrack APIs, LikeFolio gathered comprehensive historical data and scored Tweets in real-time. This meant investors no longer had to wait for results to understand which companies’ products were generating more or less demand through the consumer conversation on Twitter.

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