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WhatsApp is giving Meta a Boost

April 27, 2022

Meta, formerly Facebook, is set to report earnings after the close Wednesday, April 27th.

META's last report missed EPS estimates, sending the stock downward as much as 25%. 

However, LikeFolio data shows Facebook Consumer PI mentions climbing higher, at +6% QoQ and +10% YoY.

That growth has been fueled by WhatsApp, which has been getting a lot of buzz lately for being used as a form of communication in Russia and Ukraine.

The end-to-end encrypted messaging app’s Purchase Intent has increased ~40% YoY, taking a big lead over all other brands under Meta's wing. 

While this may not translate directly to revenue, the app boasts even more monthly active users than Instagram, coming in at #3 behind only YouTube and Facebook, ultimately enhancing Meta's web of social connections long-term. 

Furthermore, we're seeing the company's Overall mentions count performing quite well:

So it wouldn't surprise us to see Meta perform better this time around.

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LikeFolio analyzes social media data to accurately predict shifts in consumer behavior. We sell data and insights to professional investors, corporate research teams, and software providers.

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