Consumer Demand for Apple’s (AAPL) revolutionary wireless earbuds, ‘Airpods,’ exploded to impressive highs in 2019, culminating in an impressive +44% YoY sales bump for the “wearables” division in the 2020 Holiday quarter.
LikeFolio Purchase Intent Mentions have pulled back significantly since then, currently -47% YoY on a 90-day Moving Average.
Competition has been steadily mounting, with Sony (SNE), Bose, and countless others making entries into the wireless earbuds space.
A recent leak suggests that Apple could be announcing ‘AirPods 3’ in an upcoming event. It remains to be seen whether the brand can recapture its former glory.