Will Apple (AAPL) Revive AirPod Demand?

April 9, 2021

Will Apple (AAPL) Revive AirPod Demand?

Consumer Demand for Apple’s (AAPL) revolutionary wireless earbuds, ‘Airpods,’ exploded to impressive highs in 2019, culminating in an impressive +44% YoY sales bump for the “wearables” division in the 2020 Holiday quarter.
LikeFolio Purchase Intent Mentions have pulled back significantly since then, currently -47% YoY on a 90-day Moving Average.
Competition has been steadily mounting, with Sony (SNE), Bose, and countless others making entries into the wireless earbuds space.
recent leak suggests that Apple could be announcing ‘AirPods 3’ in an upcoming event. It remains to be seen whether the brand can recapture its former glory.

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