Last September we used Purchase Intent data to predict that […]
Keynote Report: Our $AAPL hot take 🔤
September 11, 2024
$AAPL was trending on Monday as the company unveiled its newest iPhone lineup – among other devices.
We won’t get into the now clinical-grade hearing aid approved Airpods or Apple Watch updates – this year is all about the iPhone.
Consumers have been waiting seemingly for ages for a massive upgrade in Apple’s most popular device.
Spoiler: they didn’t get what they were looking for.
But they’ll probably upgrade anyway.
While the market reaction was slightly negative (AAPL shares dipped about a percent), our take looks a bit rosier.
Here’s our rundown of how consumers responded to the new iPhone lineup on Twitter, and how we see things playing out from here.
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